Marketing research: methodological foundations

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dc.contributor.authorChurchill, Gilbert
dc.contributor.authorLacobucci, Dawn
dc.date.accessioned2020-05-18T12:58:58Z
dc.date.available2020-05-18T12:58:58Z
dc.date.issued2005
dc.description.abstractExpect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced todayen_US
dc.identifier.urihttp://hdl.handle.net/11071/8308
dc.language.isoenen_US
dc.publisherSouth-Westernen_US
dc.titleMarketing research: methodological foundationsen_US
dc.typeBook Chapteren_US
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