Marketing research: methodological foundations
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Date
Authors
Churchill, Gilbert
Lacobucci, Dawn
Journal Title
Journal ISSN
Volume Title
Publisher
South-Western
Abstract
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today