SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

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[ISSN 2519-5883]
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Recent Submissions

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Integrated personal data protection tool
(Strathmore University, 2023) Wangui, E. W.
The privacy of personal data is an important focus area in today’s information world, where personal data is easily collected, stored, processed, and shared. In recent years personal data protection has regularly featured as a topic of concern in the media and has become the target of legislation around the country. Organizations are collecting, re-using, and processing personal data on an unprecedented scale, without observing data limits, this has led to an increasing concern about the effectiveness of the existing data protection law and the need for a comprehensive framework for personal data protection. Based on the challenges, this study was aimed at designing, developing, and testing an integrated personal data protection tool. The tool employed an integrated approach that utilizes data encryption, one-time passwords and opt-in and opt-out mechanisms to ensure secure collection, secure storage, secure access, and secure sharing of personal data. Moreover, the tool was designed, developed, and tested using the agile software development methodology. Functional and performance tests were carried out to determine the performance and accuracy of the tool in protecting personal data. Validation testing results showed that the integrated tool could be used effectively in protecting personal data with 96 % accuracy. Keywords . Personal data; Personal data protection; Organizations; Data subject
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Modelling depression treatment and HIV care cascade dynamics in Kenya
(Strathmore University, 2023) Chemutai, J.
HIV/AIDS has become one of the major global health burdens and threat to public health. By the end of 2021, 38.4 million people globally were living with HIV and over 1.4 million people live with HIV in Kenya. The “HIV care cascade” serves as an individual-level tool for evaluating HIV care and treatment results and a population-level paradigm for estimating the percentage of HIV-positive individuals in a given region who are participating in each subsequent phase. Several factors have been highlighted to influence the HIV care cascade and among this is depression which influences the improvements in ART service provision; diagnosis of people living with HIV and AIDS (PLWHA), linkages to care, continued engagement in HIV care and retention in HIV care which are crucial in attaining the 95% on ART target in the sub-Saharan region. Thus, This study employed mathematical compartmental modeling to investigate the impact of depression treatment on the HIV care cascade dynamics in Kenya. A deterministic compartmental model of the depression and HIV care cascade was developed from a system of Ordinary Differential Equations (ODEs). The basic reproduction number was evaluated using the next generation matrix. The numerical results showed that improving depression treatment can positively influence the HIV care cascade, leading to improved outcomes, such as higher rates of testing, linkage, adherence, retention, and viral suppression. The study highlights the importance of integrating depression treatment into HIV care services and provides valuable insights for policymakers and healthcare providers on how to improve the HIV care cascade dynamics in Kenya.
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Determinants of financial performance among Kenyan insurance companies
(Strathmore University, 2023) Wainaina, E. N.
The past two decades have seen the collapse or near-collapse of several insurance companies in the country because of the inability to honor their obligations due to diminished net worth. Covering risks lies in their ability to generate value for their shareholders and firms. Past studies had conflicting outcomes on the factors that influenced the insurance companies’s financial performance. The paper focused on assessing the factors that affected an insurance company’s financial performance. The study scrutinized the effects of underwriting risk, the influence of solvency, the impact of premium growth, and firm size on the financial returns of Kenyan insurance firms. The study also considered the moderating effect of market share on the financial performance of insurance companies. The research used data collected from 55 listed Kenyan insurance companies. Secondary data sourced from the financial statements of insurance companies from 2012 to 2020. The data analysis offered some critical insight into the issues that control the financial performance. The regression analysis showed that underwriting risk, firm size, premium growth together with solvency positively and substantially affected performance. However, once market share was introduced as the moderation variable, premium growth, underwriting risk, firm size, and solvency which are independent variables failed in having an influential relationship with the financial performance in the firm. The results from the present study indicate that insurance companies should focus on improving their premium growth, underwriting risk, firm size, and solvency, as this significantly impacts the company's performance. It is recommended that companies seeking a higher financial performance in the market should work to improve their premium growth, underwriting risk, firm size, and solvency. Although the results were insightful, a few limitations exist. The study was limited to a single sector. Similarly, the study’s completion was during the COVID-19 pandemic which affected many businesses. Therefore, this imposed some restrictions on the methodological choices made. Nevertheless, the study provides the basis for further research on the same subject.
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Influence of socio-economic factors on the adoption of weather-based agricultural insurance products in Narok County, Kenya
(Strathmore University, 2023) Nanshemeza, H.
Kenya has been facing a high number of natural disasters, having recorded various droughts in the last two decades. These are consequences of climate change. To mitigate the adverse impacts of this climate uncertainty, the government avers that farmers need to adopt various coping strategies. Among these is agricultural insurance, which is supposed to help low-income farmers reduce vulnerability. However, despite policies and initiatives being implemented to encourage farmers to adopt these insurance products, uptake remains low. The focus of this research was to investigate the influence of socio-economic factors on the uptake of weather-based agricultural insurance products in Narok County. The study specifically examined the effect of demographic factors, household income, household perception, household expectation, and crop insurance regulation on the uptake of weather-based agricultural insurance products in Narok County. The research was grounded on prospect theory and customer perceived value theory. A sample of 300 wheat farmers in Narok County was considered for the research. A structured research questionnaire was adopted for the examination with probit regression estimated to determine the marginal effects of socio-economic factors on the uptake of weather-based agricultural insurance products in Narok County. Analysis revealed that a majority, 53% (n = 159), were male farmers, with 47% accounting for female wheat farmers, which demonstrates inclusive participation in agricultural activities. The results revealed that, on average, the farmers had an income of KES 16,843 from farming activities. The research further focused on the rate of adoption of weather-based insurance products and the findings showed that 48% (n = 144) of the farmers have used weather index crop insurance, with 52% not using the product. The summary of the probit regression established that there was a positive but insignificant influence of 2.14% on the adoption of weather-based insurance products in Narok County that was predicted by the socio-economic factors. Overall, the research findings were that socio-economic factors do not have significant effects on the adoption of weather-based insurance products in Narok County. The first recommendation that can be drawn from the research findings is that the government needs to be more involved in the efforts to address the challenges facing agricultural insurance. The study also recognizes the role played by insurers in promoting crop insurance and the study recommends that insurers do more research on farmers’ needs and their perception about insurance. Finally, this study calls on the government to step up education efforts and partnerships with local and international partners to provide up-to-date insurance education programmes for farmers and training for insurance experts.
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The Influence of brand equity on performance of companies listed on the Nairobi Securities Exchange in Kenya
(Strathmore University, 2023) Nganga, E. W.
There are a number of challenges facing companies listed in Nairobi Securities Exchange in Kenya. In order for these companies to succeed in a competitive market, it is paramount that they develop a brand that will give them a unique identity. Brand equity is a key factor in enhancing the attraction and retention of customers which in turn enhance the performance of the company. With numerous studies showing brand equity enhances organizational performance, listed companies have continuously posted bad performance over the past five years. The main objective of this study was to establish the influence of brand equity on performance of listed companies at the Nairobi Securities Exchange in Kenya. The specific objectives were: to establish the influence of brand loyalty, brand awareness, brand associations, perceived quality and other proprietary brand assets on performance of listed companies at the Nairobi Securities Exchange in Kenya. The study was anchored on the Brand Equity and Balanced Score Card models. A descriptive research design was applied in conducting the study and population of study was all the listed companies at the NSE in Kenya. A total sample of 132 respondents was drawn from the 64 listed companies at the NSE in Kenya. Primary data was collected through a structured questionnaire which contained closed ended questions. The data collected was inspected for completeness and coded in Statistical Package for Social Sciences (SPSS) Version 26 for analysis. Data collected was analysed using descriptive statistics, correlation and regression analysis. The study established that brand loyalty, brand association, brand awareness, perceived quality and other proprietary brand assets explains a significant variation in organizational performance. The study concluded that brand loyalty, brand awareness, brand association, perceived quality and other proprietary brand assets have a statistically significant effect on the organizational Performance of listed companies at the NSE. The study recommends for the adoption of strategies that enhance brand equity at the NSE to enhance performance of the companies. However, study is limited in scope as it focused on the Nairobi Securities Exchange in Kenya hence the insights and findings of the study is unique in the context of NSE listed companies as opposed to generalization of the base of understanding for the whole population of Companies in Kenya or across the world.