SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

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[ISSN 2519-5883]
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Recent Submissions

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Effect of financial innovations on the financial performance of SACCOs in Kenya
(Strathmore University, 2020) Sang, P. K.
Financial innovation can be considered to be one of the crucial determinants for the performance of an organization. Various financial institutions have adopted various ways to enhance competition from other financial institutions and enhance their profitability in the market. In Kenya, SACCOS are noted to be the main drivers of the economy. They offer quick services such as quick and flexible loans to individuals seeking finance from micro-institutions rather than commercial banks. This investigated the effect of product and service innovation on the financial performance of SACCOS operating in Kenya. The target population was 10 SACCOS and random sampling was employed during data collection. Primary data was gathered through self-administered questionnaires after a pilot test was conducted to test the validity of the questionnaire. Results revealed that organizations adopted financial innovations to enhance their profitability and enhance competition with other financial institutions in the market. The study drew the conclusion that adoption of financial innovation enhanced the financial performance of the SACCO. The study had one major recommendation which urged SACCOS to adopt mobile banking to increase transactions among clients and crate an online presence to create awareness of the existence of the SACCO.
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Factors affecting the adoption of internet banking by public institutions in the education sector
(Strathmore University, 2020) Ogeto, L. K.
Internet banking adoption as digital banking service platform is actually on the rise globally as most of the population want a banking service that is more convenient to them as opposed to the traditional 'brick and mortar' system. The purpose of this study was to examine the factors affecting the adoption of internet banking amongst public institutions in the education sector. The researcher opted to use a research framework that employed three theories namely; Theory of Perceived Risk, the Technology Acceptance Framework and the Innovation Diffusion Theory. The study was conducted amongst city 10 city campuses located in the Nairobi Central Business District, where questionnaires were distributed to the relevant financial officers. The data collected was then analysed using Microsoft Excel and tables where such techniques as Descriptive Statistics and Multiple Regression analysis were used. It was discovered that 100% of the organizations had already adopted Internet Banking and they have subsequently continued using the service for their organization's banking needs. The models used only explain about 5% of the variance in internet banking probably because of the fewer number of respondents. The technology acceptance model was found to be a positive predictor of internet banking adoption, the perceived risk factors a negative predictor of internet banking adoption while the innovation diffusion factors a positive predictor of internet banking adoption amongst the public institutions located in the Nairobi CBD. When conducting the research, the researcher aimed to fill the gap existing on the factors that would affect the adoption of internet banking and continued usage of internet banking. Therefore, such policy makers as the government, the Kenya Bankers' Association and the Central Bank of Kenya should institute stringent measures to curb any form of cybercrimes in order to increase the consumption of the internet banking service even amongst other customers of commercial banks. The researcher therefore recommends that other studies be carried out using other behavioural models so as to be able to identify other factors that may affect the adoption of internet banking. This is because the overall models employed by the researcher in this study only explained about 5% of the total variance in internet banking adoption amongst public institutions in the education sector in Kenya.
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The Effect of financial literacy on investment decisions of university students in Kenya
(Strathmore University, 2020) Manyara, E.
The study sought to find the effect of financial literacy on investment decisions of university students in Kenya. This study employed a descriptive design. Google doc questiom1aires were used to collect data from respondents. Data was analyzed along the research questions. Descriptive statistics was used to analyze quantitative data and findings presented using charts and percentages tables using Microsoft excel. On the general usage of money by university students, the study established that most respondents noted that they spend money on food, clothes and entertainment. A higher percentage of those living off campus do not have enough money to last until the end of semester compared to those living on campus. Students living off campus spend more money on items that students on campus do not have to pay for, such as gasoline for commuting. On the extent of financial literacy, it was established that most university students strongly agreed that saving money for investments is important. On the type of investment chosen preferred by university students. Most respondents strongly agreed that they would prefer investing in saving accounts. They are relatively safe way to deposit and invest money as bank accounts are often insured up to a certain amount. There are also different types of accounts to choose from. Checking accounts are those most people are familiar with and are used to handle daily transactions. The study recommends that university management should establish a program designed to enhance student's financial literacy levels. As this will help them strengthen their decision-making on investments. The program should be tailor-made to meet the special needs of individual. There is a need for university students to be financially literate. This will trigger a positive investment decision because if low savings occur, the risk of low investment, which minimizes the possibility of accumulation of capital, is set in the vicious cycle of poverty and unemployment.
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Factors influencing investment decisions in equity stock among BCOM 4th year Strathmore students
(Strathmore University, 2021) Surur, S. L.
Investment decisions need to be analyzed based on a number of factors given the prevailing situations. This study sought to examine factors that influence investment decisions in equity stock among 4th year BCOM Strathmore students and had four specific objectives. The first objective sought to determine the effect of stocks' affordability on investment decisions in equity among 4th year BCOM Strathmore students. The second objective assessed the effect of information on investment decisions while the third was regarding the effect of third parties' opinion on investment decisions. The fourth objective sought to determine the effect of herding behavior on investment decisions in equity among 4th year BCOM Strathmore students. To achieve the objectives of the study, correlational research design was adopted where secondary data was mainly used. The research target population was 4th year Strathmore students. Data was collected using questionnaires. Quantitative data was presented using pies and tables. Sample size for the project was 60 students. The four objectives had a positive relationship with investment decisions in equity stock. The study concludes that the investment decisions are greatly affected by the prices of cross listed stocks and the general divided pay out. The study also concludes that the opinions from friends and relatives greatly influence the investment decisions. These factors are important during the decision making on which stock and in which sector to invest in among the students.
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An Analysis of the critical success factors for crowdfunding for SMEs in Kenya
(Strathmore University, 2020) Ali, K.
SME financing is an important aspect of the economy since SMEs greatly contribute to the GDP of countries in both developing and developed countries. SMEs have various sources of financing their businesses mostly in the form of equity and debt. Crowdfunding is a source of finance for businesses and it can be in the form of equity, debt, reward or donation. The crowdfunding process entails raising finance on the internet by running a crowdfunding campaign. The success of the campaign determines whether a business has access to finance or not. This study, therefore, sought to establish the impact of some of the critical success factors for a crowdfunding campaign to be successful. The researcher used descriptive research design and descriptive analysis to achieve the objective of analyzing what is the impact some of the critical success factors for a crowdfunding campaign for an SMEs. The researcher used primary data to achieve the objective of the study. The sample size for this study was 34 SMEs in Kenya. The study finds that in Kenya the donation model is more successful and that duration has more impact on the success of a crowdfunding campaign since in the case of donation models that were used by the SMEs the campaigns took longer than campaigns in other crowdfunding platforms. The study also finds that geography is no hindrance to the success of a crowdfunding campaign and that it has no significant impact on crowdfunding. This study is of importance to SMEs, policymakers and other academicians as it gives them insights into how geography and duration impact the success of a crowdfunding campaign for businesses. The study will also be of more benefit to SMEs as it will give them ideas of what to take into consideration to make their crowdfunding campaigns a success.