SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

Off-Campus Access to restriced resources (including the ExamsBank) now requires registration using an @strathmore.edu email address

Authentication is NOT required for On-Campus Access to content

[ISSN 2519-5883]
Photo by @Strathmore University
 

Communities in DSpace

Select a community to browse its collections.

Now showing 1 - 5 of 7

Recent Submissions

Thumbnail Image
Item
A Critical analysis of Kenya’s regulatory readiness for nuclear energy as an alternative source of energy
(Strathmore University, 2019) Sinyo, E. M.
The Government of Kenya particularly the Ministry of Energy has provided for the generation of electricity using Nuclear Energy in the Draft National Energy Policy of 2014 and the International Atomic Energy Agency has approved Kenya’s Nuclear Energy Power Program application. This is proof that the process of actualising nuclear energy as an alternative source of power in Kenya is already underway. The process of implementing a nuclear energy power program in an entrant country is a lengthy, expensive and sensitive process that should involve all the stakeholders of the country particularly the citizens. Currently, there is no evidence that the public was initially involved in the decision to pursue nuclear energy as a viable source of energy in the country. Even so, the benefits of implementing a nuclear energy power program must outweigh the corresponding risks such that there is a major improvement in the economy of the country towards a sustainable future. The purpose of this research therefore, is to analyse the current regulatory framework on Energy in Kenya with the purpose of determining whether the laws can adequately regulate the utilisation of nuclear energy in order to facilitate the goals of the government towards a reliable and sustainable source of power in the country. This research has been conducted with reference to the available primary sources of information as all the requisite primary information is accessible in books, international instruments, legal conference papers and published journals. In order to accurately gauge the position of Kenya as an entrant country in the region of Africa, a comparative analysis has been undertaken with South Africa which is advanced in the production of nuclear energy power.
Thumbnail Image
Item
Effect of online banking on saving decisions made by university students in Nairobi County: a case of Strathmore University
(Strathmore University, 2022) Legilisho, N. A.
The banking industry has been affected by great changes caused by technological innovations. Online banking is a major development that has been shaping the financial service sector, thus studies have been done to create an understanding of this technology and to investigate its impact. Studies done on online banking have focused primarily on the financial aspect thus creating scarcity of info1mation on its effect on saving particularly among university students. Therefore, the main objective of this study was to determine the effect of online banking on saving decisions made by university students in Nairobi County. The study targeted students from Strathmore University who would act as representatives of university students in Nairobi. The study used the survey method where a structured questionnaire was distributed to a sample of 60 students that were selected through random stratified sampling technique where 10 students from each faculty at Strathmore University were chosen. The study then employed the descriptive research technique to analyse data. Data collected was then presented on charts and tables. Inferential statistical methods were then employed where Pearson's correlation analysis was used to determine the relationship between the dependent and independent variables lastly multiple regression was carried out where saving decisions was regressed against accessibility, security concerns and personal account management. The study found that online banking has an effect on saving decisions made, as the regression model concluded that 53.9 % of the variations in saving decisions were attributed to accessibility (R coefficient = 0.418), security concerns (r coefficient of = -0.445), and personal account management (r coefficient = 0.8750), and thus 46.1% of the variations in saving decisions can be attributed to other factors that affect saving decisions. Furthermore, online banking had an R coefficient of =0.750, implying that for every unit rise in online banking, saving decisions increased by 0.750 units. The study recommended that further research be done on online banking and its impact on other customer segments for example the older generation who have since been accustomed to traditional banking. In addition, it could be assessed in terms of its impact on financial and non-financial aspects of the banks performance.
Thumbnail Image
Item
Factors influencing impulse buying behaviour in the fashion sector in Nairobi County
(Strathmore University, 2025) Sakwa, J. N.
This study investigates the factors influencing impulse buying behaviour among female professional fashion apparel consumers in Nairobi, Kenya. It examines the influence of psychological factors such as self-esteem, mood states (positive and negative affectivity), and personality traits like impulsiveness; social influences including peer pressure, Fear of Missing Out (FOMO), societal norms, and cultural expectations; and environmental factors such as instore stimuli, including music, lighting, promotional displays, and store atmosphere. Data was collected through a structured questionnaire distributed electronically with Likert scale items as the primary tool for measuring respondents' perceptions and behaviours. The population was stratified by gender and primary County of Residence to capture diverse perspectives among professional women. Guided by the Stimulus-Organism-Response (S-0-R) Model and Cognitive-Emotional Theory, this study explores how external stimuli, such as social and environmental cues, interact with internal psychological responses to shape impulse buying decisions. Literature uncovers the significant influence of psychological traits, social networks, and retail environments on impulsive purchasing behaviours in Nairobi's dynamic consumer market. The findings of this study offer impactful insights for marketers and retailers targeting professional women, enabling them to design more effective promotional strategies and retail environments. By focusing on this demographic in a developing country context, the research contributes to a deeper understanding of impulse buying behaviour and provides a basis for future investigations in consumer psychology and retail management.
Thumbnail Image
Item
Factors influencing the spending and saving habits of Strathmore University students
(Strathmore University, 2022) Katee, P. N.
This study sought to examine the different factors that influence the spending and saving behavior of students. The target population of the study was concentrated on students at Strathmore University undertaking their undergraduate courses. Purposive sampling was used to select at least one student from a different course which gave a response of 40 students from 8 courses. Data was collected through open and closed questionnaire. The test-retest reliability was done to measure the reliability of the responses. The data collected was analyzed with the use of Ms. Excel where the results were presented using graphs, tables, and pie charts. The conclusions were that the variables highlighted had a positive correlation with the students' financial behaviors. The study found that the respondents indicated that their financial background has influenced their current financial habits due to the financial knowledge gained, that most female are spenders while male are savers, that most students became more financially discipline in their second year and that their peers influenced their financial habits. The study's limitation was mainly the lack of adequate research conducted locally within the jurisdiction of Kenya and recommends further research on the topic to be conducted locally.
Thumbnail Image
Item
Effects of mobile transactions on revenue collection in public transport business in Nairobi County
(Strathmore University, 2025) Masaki, R. O.
This research sought to investigate the effects of mobile money transactions on revenue collection in public transport business in Nairobi County by establishing how owners of public transport business can eliminate or minimize theft of the revenue collected through use of cashless or digital money transactions. The study targeted 272 PSV matatu SACCOs in Nairobi County. A standardized questionnaire with closed-ended, structured questions built on a five point Likert scale was used to collect data and was given to the Nairobi offices ofPSV Matatu SACCOs. Inferential statistics like correlation and descriptive statistics like means and standard deviation and linear regression analyses, where used in the data analysis process. Software called the Statistical Package for Social Sciences (SPSS) version 29 and Microsoft Excel was also used to analyze the data. Regression analysis shows that the use of mobile money solutions accounts for 14.2% of the variation in transparency, with transactions using mobile money significantly contributing to improved transparency (R2=0.142 p<0.001R"2 =0.142, p < 0.001R2=0.142p<0.001). Additionally, the study shows that mobile transactions are moderately effective in reducing theft (R2=0.206p<0.001R"2=0.206p<0.001R2= 0.206p <0.001) and handling costs (R2=0.224p<0.001R"2=0.224,p< 0.001R2=0.224,p<0.001). The results also confirm that the relationship between these variables is statistically significant and devoid of multicollinearity concerns, affirming the reliability of the findings. Future studies should explore additional factors that may impact the effects of mobile money transactions in public transport. These include technological literacy among the operators, the role of customer trust in digital transactions, and the impact of mobile money on operational costs. Moreover, longitudinal studies could provide insights into how mobile money adoption evolves over time and its long-term effects on the transport businesses. Key words: Mobile Transaction, Transparency, Reducing Theft, handling cost vehicle matatu SACCOS, Nairobi City County