SU+ Digital Repository

SU+ is an online repository for the preservation and promotion of assorted digital content at Strathmore University

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[ISSN 2519-5883]
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Recent Submissions

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Corporate governance on corporate risk disclosure on listed firms in Kenya
(Strathmore University, 2020) Barare, C. C.
There is a growing need from investors and other stakeholders form companies to disclose more than the requirements in the annual reports so as to help in the decision making process of investments. The study therefore, empirically examines the effect of corporate governance on corporate risk disclosure in Kenya. Data was gathered from 35 listed companies in Kenya from a period of 2014-2018.Multiple regression was performed to establish the effect of corporate governance characteristics on the effects of corporate risk disclosure taking into consideration the control variable (firm size). The study provides empirical evidence that firm size and corporate risk disclosure are positively correlated while the aspects of corporate governance had different results as board independence, and gender had a positive yet insignificant relation while the board size does affect the level of CRD. The findings should be of interest to Professional accountants, academicians, policy makers and advocates of Risk disclosures. This is because more studies need to be carried out in this area of risk. This study contributes to the limited knowledge of risk disclosure by companies which is still a fairly new aspect being embraced here in Kenya.
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Challenges facing the growth and innovation of SMEs when accessing microfinance credit facilities - case study of Nairobi Central Business District
(Strathmore University, 2020) Kirimi, A. I.
The objectives of this study were to determine whether SMEs in Nairobi CBD seek credit from microfinance institutions and to find out factors that limit SMEs in Nairobi CBD access to credit from microfinance institutions. This study used a structured questionnaire to collect data from 100 SME owners with businesses in Nairobi CBD who were chosen using purposive sampling. Data was analyzed using Excel and quantitative data was presented in pie charts and bar graphs. In the study it was established that there are various factors that affect access to credit by SMEs which include training, saving, innovation and growth. Challenges that SMEs faced were high interest rates, long duration of loan approvals, lack of space to operate in and market exposure and lack of grace periods accompanied by short repayment periods. It was recommended that micro finance institutions should increase number of savings accounts held by SMEs, financial institutions to act as role models to SMEs, government should encourage innovation and interest rates on credit facilities to be reduced to accommodate SMEs.
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A Critical analysis of Kenya’s regulatory readiness for nuclear energy as an alternative source of energy
(Strathmore University, 2019) Sinyo, E. M.
The Government of Kenya particularly the Ministry of Energy has provided for the generation of electricity using Nuclear Energy in the Draft National Energy Policy of 2014 and the International Atomic Energy Agency has approved Kenya’s Nuclear Energy Power Program application. This is proof that the process of actualising nuclear energy as an alternative source of power in Kenya is already underway. The process of implementing a nuclear energy power program in an entrant country is a lengthy, expensive and sensitive process that should involve all the stakeholders of the country particularly the citizens. Currently, there is no evidence that the public was initially involved in the decision to pursue nuclear energy as a viable source of energy in the country. Even so, the benefits of implementing a nuclear energy power program must outweigh the corresponding risks such that there is a major improvement in the economy of the country towards a sustainable future. The purpose of this research therefore, is to analyse the current regulatory framework on Energy in Kenya with the purpose of determining whether the laws can adequately regulate the utilisation of nuclear energy in order to facilitate the goals of the government towards a reliable and sustainable source of power in the country. This research has been conducted with reference to the available primary sources of information as all the requisite primary information is accessible in books, international instruments, legal conference papers and published journals. In order to accurately gauge the position of Kenya as an entrant country in the region of Africa, a comparative analysis has been undertaken with South Africa which is advanced in the production of nuclear energy power.
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Effect of online banking on saving decisions made by university students in Nairobi County: a case of Strathmore University
(Strathmore University, 2022) Legilisho, N. A.
The banking industry has been affected by great changes caused by technological innovations. Online banking is a major development that has been shaping the financial service sector, thus studies have been done to create an understanding of this technology and to investigate its impact. Studies done on online banking have focused primarily on the financial aspect thus creating scarcity of info1mation on its effect on saving particularly among university students. Therefore, the main objective of this study was to determine the effect of online banking on saving decisions made by university students in Nairobi County. The study targeted students from Strathmore University who would act as representatives of university students in Nairobi. The study used the survey method where a structured questionnaire was distributed to a sample of 60 students that were selected through random stratified sampling technique where 10 students from each faculty at Strathmore University were chosen. The study then employed the descriptive research technique to analyse data. Data collected was then presented on charts and tables. Inferential statistical methods were then employed where Pearson's correlation analysis was used to determine the relationship between the dependent and independent variables lastly multiple regression was carried out where saving decisions was regressed against accessibility, security concerns and personal account management. The study found that online banking has an effect on saving decisions made, as the regression model concluded that 53.9 % of the variations in saving decisions were attributed to accessibility (R coefficient = 0.418), security concerns (r coefficient of = -0.445), and personal account management (r coefficient = 0.8750), and thus 46.1% of the variations in saving decisions can be attributed to other factors that affect saving decisions. Furthermore, online banking had an R coefficient of =0.750, implying that for every unit rise in online banking, saving decisions increased by 0.750 units. The study recommended that further research be done on online banking and its impact on other customer segments for example the older generation who have since been accustomed to traditional banking. In addition, it could be assessed in terms of its impact on financial and non-financial aspects of the banks performance.
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Factors influencing impulse buying behaviour in the fashion sector in Nairobi County
(Strathmore University, 2025) Sakwa, J. N.
This study investigates the factors influencing impulse buying behaviour among female professional fashion apparel consumers in Nairobi, Kenya. It examines the influence of psychological factors such as self-esteem, mood states (positive and negative affectivity), and personality traits like impulsiveness; social influences including peer pressure, Fear of Missing Out (FOMO), societal norms, and cultural expectations; and environmental factors such as instore stimuli, including music, lighting, promotional displays, and store atmosphere. Data was collected through a structured questionnaire distributed electronically with Likert scale items as the primary tool for measuring respondents' perceptions and behaviours. The population was stratified by gender and primary County of Residence to capture diverse perspectives among professional women. Guided by the Stimulus-Organism-Response (S-0-R) Model and Cognitive-Emotional Theory, this study explores how external stimuli, such as social and environmental cues, interact with internal psychological responses to shape impulse buying decisions. Literature uncovers the significant influence of psychological traits, social networks, and retail environments on impulsive purchasing behaviours in Nairobi's dynamic consumer market. The findings of this study offer impactful insights for marketers and retailers targeting professional women, enabling them to design more effective promotional strategies and retail environments. By focusing on this demographic in a developing country context, the research contributes to a deeper understanding of impulse buying behaviour and provides a basis for future investigations in consumer psychology and retail management.