Strathmore Business School (SBS)

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Browsing Strathmore Business School (SBS) by Subject "Advertising--Telephone Companies"

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    The Effectiveness of MSPs advertising in Kenya : An exploratory study
    (Strathmore University, 2010) Ng'ate, Patrick Nyaboga
    In the eight years that Kenyans have enjoyed mobile phone services, the industry has grown in leaps and bounds to become one of the fastest changing and largest industries in Kenya. In 2007, Safaricom Ltd, currently the leading mobile phone network in Kenya, overtook East African Breweries Ltd as the largest contributor to the Exchequer — effectively making it the single largest contributor to the country’s economy. In the same breadth, Mobile Service Providers also became the top advertisers in all media in this very fast growing industry. This research was intended to study the influence of advertising by Mobile Service Providers on the subscriber. It studied the relationship between advertisements and the consumer’s reaction to the advertised product and/or service. As such, a total of 105 subscribers was targeted vide a combination of ‘convenience sampling’ and ‘stratified random sampling’ where the author targeted subscribers from different residential areas as a research sample. These were chosen by social class. Out of the 105 subscribers, 4 media houses and 4 Mobile Service Providers, a total of 87 subscribers and all the media houses and Mobile Service Providers responded. However, the Communications Commission of Kenya did not respond. The study found that most respondents felt that they were indeed influenced by advertisements of the Mobile Phone Service providers. They felt that some of the more basic and important features of the phone were not advertised enough but the Mobile Service Providers concentrated more on those that made money for them. However, they also felt that this was necessary especially in the area of promotions as it kept the Mobile Service Provider visible and the subscriber stood to gain from these activities. In effect, they continued to subliminally look out for those advertisements that would ultimately benefit them directly and take those into consideration. It was found that subscribers were mostly influenced by word of mouth.
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    Impact of adopting enterprise resource planning systems by commercial organizations the case of Kenyan business environment
    (Strathmore University, 2010) Mustafa Abdullabhai
    The purpose of this research was to understand the benefits Enterprise Resource Planning (ERP) systems render to commercial organizations in Kenya and to understand the challenges that affect the ERP Implementation process. These benefits and challenges have direct impact on the performance of the business and therefore the study had sought to understand complexity of these two factors on businesses adopting the ERP systems. A conceptual framework was designed out of the literature review whereby the relationship model was developed between ERP system and challenges. A set of hypothesis were derived from the model. The relationship of benefits and challenges against the size of the organization and the age of an ERP system were hypothesized. An exploratory study was conducted using online survey system and over 35 ERP User companies were sent invitation emails to participate in the online survey. The study established key benefits and its extent, key challenges and its extent and their relationship with the size of organization and the age of ERP system. The study also found how these benefits affect business performance and how these challenges arise in organizations. The findings were in line with the literature review and general principles of business management. The surveyed sample size was comprised of companies from various business sectors in Kenya. The sample size was comprised of companies from various business sectors in Kenya. The sample size was relatively small, which partially restricts the generalization of results to the whole population of ERP adopters. Future research will involve combining detailed case studies and a larger survey sample. This will be more possible with increase of ERP adopters in the country. This finding will help ERP adopters and vendors to clearly understand challenges of implementing ERP in various sizes of organization and the process of realizing benefits with time. The findings will also help the strategist in mapping out balance scored card strategy with the clear understanding of the relationship of benefits and challenges. The findings will also assist academician in drafting concepts and mathematical models of ERP systems. This research adds to the growing body of knowledge on ERP systems implementation, and such analysis has not yet been established in any of the past researches on ERP systems. KEYWORDS: ERP SYSTEMS, IMPLEMENTATION, BENEFITS, CHALLENGES, KENYAN BUSINESS ENVIRONMENT
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    The influence of human resource management on the success small enterprises a case of restaurants in Nairobi
    (Strathmore University, 2010) Karoki, Peter Murage
    This research dissertation is a quantitative study that examined how human resource management (HRM) influences small enterprises. The study focused on the small restaurant enterprises in the central business district of Nairobi (CBD). A total of 31 small restaurant enterprises were studied. Small enterprises were defined in the study as those that employ 10 to 50 employees including the owner/manager. The study noted that management in Small and Medium Enterprises (SMEs) is unique; it is an adaptive process concerned with manipulating limited amount of resources in order to gain maximum, immediate, and short term advantage. In the small firm adapting as quickly as possible to the changing demands of the environment and devising suitable tactics for mitigating the consequences of these changes bears fruit. The study identified one of the significant barriers to business success and growth as attracting and retaining staff and dealing with poorly trained human capital. It was hypothesized that four HRM practices, namely; Recruitment practices, performance appraisal, compensation and benefits, and training and development, influence the performance of small enterprises. Testing the hypotheses with data collected through a questionnaire method, showed that success of SMEs restaurant firms was dependent on three of the identified four practices namely; (1) the best human resource management practices for small restaurant enterprises must include a well laid out recruitment practice (2) Performance appraisal is very important for small restaurant enterprises and owner/managers have to identify the best performance indicators, and (3) Training and development of employees influences success of small restaurant enterprises. The study highlighted a number of areas that would benefit with further research. In order to confirm and add knowledge in this area it was recommended for a research to investigate the reasons for sickness and absenteeism that was found to be very rampant in the small restaurant enterprises. A similar study could be replicated in other sectors of the economy such as Small manufacturing firms, or small professional services firms to see if the results mirror those obtained in small restaurant firms in the CBD of Nairobi. Key Words: SMEs, Human resource management, success, small restaurant firms, central business district of Nairobi