Effect of change management on organizational performance of media companies in Kenya
Date
2019
Authors
Kurgat, Fredrick Kirui
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
This study investigated the effect of change management on the organizational performance, of Kenyan media firms. Data was gathered from 100 employees of the top five media companies in Kenya; selected according to share of market, profitability, and audience size (Royal Media Group, Standard Group Limited, Nation Media Group, Mediamax Network Limited, and Radio Africa Group Limited. The research design adopted was quantitative design. The collection of primary data for the research was based on a survey questionnaire which was mainly administered via face-to-face interviews and a few via telephone interviewing. Analysis of data was done using SPSS in which regression analysis and descriptive analysis were computed. The study findings found that all four variables have a substantial influence on the performance of Kenyan media firms. However, organizational culture was found to have the least impact compared to the other variables. Furthermore, the study established that the hierarchy structure of the authority is stipulated in a manner that supports good supervisory and working relationships. The study further found that the leadership of media organizations is competent in their respective fields thereby endeavoring to promote creativity and innovation. It was also found that the media organizations have established strong values that guide employee performance and that team orientation towards the achievement of firm goals is encouraged. Some of the positive impacts that the study revealed was that the level of customer satisfaction has improved which was attributed to the gradual changes in technology and IT systems of media companies hence meeting the demand and test of customers. From organization structure analysis, the study concludes that media companies have a layout to which employees are subjected while delivering the needed human capital. The research was important in that it was used as a resource tool on the issue of change management and its effect on the performance of an organization by different stakeholders. There is no study specifically designed to study the impact of change management on media companies ' organizational performance in Kenya. The study recommends that media companies adopt change management dimensions in order to improve the performance of their organizations. The insights gained from this study will help develop and support available research on organizational performance and change management in the future.
Description
Submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration at Strathmore University