Determine the influence of marketing strategies on choice of fast food outlets by students in Strathmore University

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dc.contributor.authorKishlaf, M.
dc.date.accessioned2026-01-20T10:11:59Z
dc.date.available2026-01-20T10:11:59Z
dc.date.issued2025
dc.descriptionFull - text undergraduate research project
dc.description.abstractThe research study aims to establish the extent to which fast food promotions (marketing strategies and product promotions) lead to change in buying behavior among Strathmore University Students. Strathmore University is a chartered university based in Nairobi, Kenya. Strathmore College was started in 1961, as the first multi-racial, multi-religious advanced-level sixth form college offering science and mis subjects, by a group of professionals who formed a charitable educational trust. Now Strathmore is a modern university with a global outlook, with a vision of becoming a leading outcome-driven, entrepreneurial research university. This study will ascertain how the marketing strategies used by food businesses inside and around Strathmore relate to the choices among students. Showing which two variables are highly correlated and what steps marketers are doing to market their product or service to consumers and up to what extent they are going because they know that the consumer would get affected by it in terms of making a choice.
dc.identifier.citationKishlaf, M. (2025). Determine the influence of marketing strategies on choice of fast food outlets by students in Strathmore University [Strathmore University]. http://hdl.handle.net/11071/16029
dc.identifier.urihttp://hdl.handle.net/11071/16029
dc.language.isoen_US
dc.publisherStrathmore University
dc.titleDetermine the influence of marketing strategies on choice of fast food outlets by students in Strathmore University
dc.typeThesis
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