Determine the influence of marketing strategies on choice of fast food outlets by students in Strathmore University
Date
2025
Authors
Kishlaf, M.
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
The research study aims to establish the extent to which fast food promotions (marketing strategies and product promotions) lead to change in buying behavior among Strathmore University Students. Strathmore University is a chartered university based in Nairobi, Kenya. Strathmore College was started in 1961, as the first multi-racial, multi-religious advanced-level sixth form college offering science and mis subjects, by a group of professionals who formed a charitable educational trust. Now Strathmore is a modern university with a global outlook, with a vision of becoming a leading outcome-driven, entrepreneurial research university. This study will ascertain how the marketing strategies used by food businesses inside and around Strathmore relate to the choices among students. Showing which two variables are highly correlated and what steps marketers are doing to market their product or service to consumers and up to what extent they are going because they know that the consumer would get affected by it in terms of making a choice.
Description
Full - text undergraduate research project
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Citation
Kishlaf, M. (2025). Determine the influence of marketing strategies on choice of fast food outlets by students in Strathmore University [Strathmore University]. http://hdl.handle.net/11071/16029