Factors affecting the growth of life insurance in Nairobi county

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dc.contributor.authorGoga, Stacy Atieno
dc.date.accessioned2023-02-06T13:04:06Z
dc.date.available2023-02-06T13:04:06Z
dc.date.issued2022
dc.descriptionA Research Project Submitted in partial fulfillment of the requirements for the Degree of Bachelor of Commerce at Strathmore Universityen_US
dc.description.abstractThe study aim was factors affecting the growth of life Insurance in Nairobi County. The study was guided by the following objective, to evaluate the effect of national culture on the growth of life insurance policies in Kenya, to evaluate the effect of disposable income on the growth of life insurance policies in Kenya, to investigate the effect of public awareness on the growth of life insurance policies and to analyze the effect of client attitude on the growth of the life insurance business in Kenya. The study used a descriptive research approach. Target population was 375 respondents with a sample size of 150. Questionnaire was used as the data collection instruments. Data was collected using questionnaires which were filled by the respondents. Quantitative and quantitative methods were employed in analyzing data which was presented in form of tables after the analysis. The study finding revealed that majority of the participants disagreed that insurance products are not difficult to understand that shows that insurance products difficult to understand. Furthermore, from the study findings it was noted that majority of the respondents agreed that the general public is aware of numerous companies that provide insurance and the various types of insurance they offer. Also, it was noted from the study that majority of the respondents agreed that differentiation of insurance products is done correctly. Finally, majority of the respondents agreed that better insurance is aided by public awareness .The study findings also indicated that majority of the respondents agreed that Kenyans are a people who value bravery, achievements, boldness and material rewards for success. On top of that, majority of the respondents agreed that cooperation, modesty, and concern for the weak are all virtues that should be cultivated. Further majority also agreed that insurance services are available country-wide and finally on contrary majority disagreed that insurance is very important to have. The study concluded life insurance is important After you die, the death benefit is paid to the designated recipient. It might assist in providing money to your loved ones when they require it. Understanding life insurance can assist you in making long-term financial plans for your family. The study recommends that all people in Kenya should adopt life insuranceen_US
dc.identifier.urihttp://hdl.handle.net/11071/13097
dc.language.isoenen_US
dc.publisherStrathmore Universityen_US
dc.titleFactors affecting the growth of life insurance in Nairobi countyen_US
dc.typeUndergraduate Projecten_US
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