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- ItemThe Influence of Ibuka program in promoting listing to the growth enterprise market segment (GEMS) at the Nairobi Securities Exchange(Strathmore University, 2022) Wanyangi, Peter KamauThe general objective of this study was to determine the influence of Ibuka program in promoting listing to the Growth Enterprise Market Segment (GEMS) at the Nairobi Securities Exchange. This study came at a high time when the Nairobi bourse was experiencing slow and few listings at GEMS – a segment established to attract a pool of small and medium enterprises to list with favorable and less-stringent regulations for the SMEs to tap the advantages of the capital markets. GEMS registered only six listings since its inception in January 2013. The Ibuka incubator and accelerator platform, launched in December 2018 was later established as a non-listing hosting board housed at the Nairobi Securities Exchange to enhance visibility, brand recognition, and enhance the corporate structure of small and medium enterprises. Ibuka, moreover, was leveraged by the NSE to nurture and prepare non-listed SMEs under their wings to potentially list at the Nairobi Securities Exchange, more intentionally graduate to GEMS where they would get access to favorable eligibility requirements. The study sought to establish the Ibuka strategy on creating a pipeline for more listing to GEMS especially after one of the Ibuka hosted firms, HomeBoyz Entertainment migrated to GEMS in 2020. The research proposal adopted agency cost theory and pecking order theory to explain the slow listing experienced at GEMS by SMEs who fear losing control of their entity and choose other means such as internal financing and low-cost debt to finance their operations with equity as a last resort. The diffusion of innovation theory illustrated the theoretical framework on the influence the Ibuka program could have on nurturing and spreading information of GEMS through a nest such as Ibuka with both programs under the roof of the NSE. Primary data was collected using a semi-structured questionnaire amongst 28 hosted firms at Ibuka with a response rate of 35.71%. The questionnaire sought to address the researcher’s specific objectives investigated in the study, that is the influence of Ibuka program in promoting awareness of the listing requirements and benefits that SMEs stand to gain when they list to GEMS; the influence of Ibuka program in promoting the training of hosted firms for a prospective GEMS listing and the influence of Ibuka program in inculcating best corporate governance requirements to hosted entities to make them ready to potentially list to GEMS. Descriptive quantitative data from each item of the questionnaire were analyzed using Microsoft Excel Software to determine percentages and data reported in tables, graphs, pie charts, and percentages. The study found out that Ibuka program had a great influence on awareness of GEMS. There was, however, limited information amongst the hostees on the eligibility requirements and benefits of GEMS as well as corporate governance requirements. The majority of the firms showed interest to list at GEMS, however, the agency cost problem was found to be a critical factor that could be an obstacle to listings. Hosting introducers were found to be very influential parties for creating awareness of the GEM segment at Ibuka. The low responses during data collection were a huge limitation in the research.
- ItemClimate change mitigation through public finance at the Nairobi coffee exchange(Strathmore University, 2022) Twayigize, Felix JuniorThe famous “coffee belt” or coffee-growing area exists only between the Tropic of Cancer and the Tropic of Capricorn. Due to the rising effects of climate change, its production suitability is projected to decline by half in 2050. In Kenya, coffee-growing zones such as Kiambu and Murang'a are no longer appropriate for the crop. As a result, coffee traders at the Nairobi Coffee Exchange (N.C.E) are experiencing a rise in prices and low quantity supply for trading. This research study aims to propose effective public finance policies to support N.C.E traders in mitigating the effects of climate change. The research methodology is qualitative and the population are N.C.E traders. The sample is composed of coffee marketers (the five coffee brokers approved by the Capital Market Authority of Kenya) and coffee buyers (the top eight coffee exporters in Kenya according to the Kenya Trade Network Agency). Data collection shows that 72% of respondents prefer subsidies as the most suitable public finance policies to help them face the effects of climate change. The study is only focused on the Nairobi Coffee Exchange, which limits the research in giving an overall conclusion that accommodates all coffee players in Kenya. Hence, further studies to be undertaken at a national level are encouraged. The study helps readers understand the effect that global warming will have on their morning coffee cups and aids the Government of Kenya to restructure the coffee industry as part of the country's poverty-reduction strategy. The rising consequences of climate change on the agriculture sector have led to the publication of many studies which provide solutions based on farmers' capabilities such as climate farming techniques, little work has been done to study how the government can use public finance as a tool to tackle the problem. As a result, this research study is unique and needed.
- ItemThe Effects of pricing and convenience on audio streaming consumption amongst private university students in Nairobi, Kenya(Strathmore University, 2022) Narotso, Precious VeronicahThe objective of this study was to determine the pricing and convenience of audio streaming consumption amongst private university students in Nairobi, Kenya. The Theory of Planned Behaviour (TPB) and Unified Theory of Acceptance and Use of Technology (UTAUT) guided the study. Descriptive research design was adopted as thissurvey’s design. Population of this research included private university students in Nairobi. This study covered primary data from 52 respondents using an online questionnaire. The data was analysed using descriptive statistics. The study found that price and convenience are important factors when choosing the type of medium to listen to music. Students value a no-ad experience, a robust algorithm and premium features, thus paying for a streaming platform’s premium subscription. The respondents, however,did not prefer free methods of music sharing that involved extra equipment like file sharing. Due to the convenient nature of music streaming, many students opt out of pirating because the music is conveniently available on music streaming platforms with little storage space. The study also showed students are not satisfied with the price of physical mediums of music like CDs, cassette tapes and vinyls. Although students prefer listening to music on more portable devices like smartphones, they prefer listening to music at home. This study concluded that convenience and price have a positive effect on music streaming of private university students in Nairobi. The study recommends for music streaming platforms to partner up with event organisers, to make it more convenient for students to buy tickets from the platform’s app. To enhance engagement on music streaming platforms, companies should focus more on the social media aspect of listening to music, encouraging listeners to engage in friend’s music listening activity.
- ItemThe Effect of employee stock ownership plans on employee engagement: a case study of Equity Bank in Nairobi County(Strathmore University, 2022) Kavivya, Patience MutheuThe purpose of this research study is to examine the effects of employee stock ownership plans on employee engagement within the banking sector, specifically add equity bank. The objective of this study is to find out what impact financial incentives, training and educating employees on ESOP and management commitment on implementation of employee stock ownership plans has on employee engagement. A descriptive research design has been employed in conducting this study and to address the research questions. A quantitative approach was used to collect the data and the study comprised of employees in senior, mid management and operational levels at equity bank. The study utilized Microsoft Excel for the data analysis. The dependent variable is employee engagement and the independent variable is Employee Stock Ownership Plans. An ESOP is used to improve corporate culture, increase employee engagement, and provide additional retirement benefits to hardworking employees. They can also be an effective strategy for attracting and keeping top talent (Galvin, 2021).
- ItemThe Effects of remote working on employee productivity in Stanbic Bank head office in Kenya during the pandemic(Strathmore University, 2022) Nyabera, Nicole Kerubo