An Investigation into the extent to which the GIG economy has contributed to employment opportunities among the young people in Nairobi

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dc.contributor.authorOkeyo, Melanie Dranny
dc.date.accessioned2023-02-16T13:56:22Z
dc.date.available2023-02-16T13:56:22Z
dc.date.issued2022
dc.descriptionA Research Project Submitted in partial fulfillment of the requirements for the Degree of Bachelor of Commerce at Strathmore Universityen_US
dc.description.abstractAs much as the gig economy is creating job opportunities and significantly impacting the life of the unemployed youth there is little research on this area. This lack of knowledge limits the investment in the development and growth of the gig economy. This project, therefore, seeks to investigate the extent to which the gig economy has contributed to employment opportunities among young people in Nairobi. Data was collected using a google questionnaire and convenience sampling was used to get the respondents. Descriptive statistics like mean and percentages were used to analyze the data and Microsoft Excel was used in data analysis. The study concluded that they have benefited financially from the gig economy. Respondents also noted that they have benefited professionally from the gig economy. The study also established that respondents have gained considerable employment opportunities from the gig economy. On the second objective, the study established that most respondents have access to a stable internet service. respondents spend a significant amount of time on the internet, and they have access to a smartphone. The study concluded that respondents are critical thinkers, they have a firm sense of direction, and have good communication skills. Lastly, the study concluded that they have flexible working conditions through the gig economy. Respondents have access to new revenue opportunities through the gig economy. The study recommends that existing information on the existing and predicted condition of the continent's gig economy should be utilized by governments and policymakers to develop laws, strategies, and infrastructure to help this business succeed and drastically reduce unemployment on the continent. Benefits, income security measures, and training and credentials are all issues that must be addressed by enhancing present labor laws and regulations on social protection, fair job opportunities, and labor standards for gig workers. The findings of this study are limited to some extent in relation to the sampling frame specifically, data was collected from young people in Nairobi only. A greater source of variance, the generalizability of the findings is still limited as other young people from other areas are not represented. A study should also be conducted with different objectives other than the ones investigated in this study. This will increase the body of knowledge and literature on the extent to which the gig economy has contributed to employment opportunities among young people.en_US
dc.identifier.urihttp://hdl.handle.net/11071/13117
dc.language.isoenen_US
dc.publisherStrathmore Universityen_US
dc.titleAn Investigation into the extent to which the GIG economy has contributed to employment opportunities among the young people in Nairobien_US
dc.typeLearning Objecten_US
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