Factors affecting adoption of digital transformation among vehicle automotive firms in Kenya
Date
2025
Authors
Kyalo, C.
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
Digital transformation has been reshaping industries worldwide, with a growing emphasis on creating new business models for customized products and enhanced customer experiences. In the automotive sector, this study explores the effects of resource, leadership, and organizational factors on digital transformation adoption in Kenya. This study leverages Disruptive Innovation Theory and Resource based View (RBV) theory. Through descriptive research and stratified sampling, 306 respondents were surveyed, revealing effects of digital, leadership, and organizational factors on absorption of digital transformation in the motor vehicle industry. The study uncovered a significant positive correlation between digital resource factors and the industry's ability to absorb digital transformation. Moreover, the research highlighted the crucial role of leadership factors, demonstrating their statistically significant influence on the absorption of digital transformation. This supports the idea that organizational resources act as a competitive advantage, aiding in the adoption of appropriate business models. Additionally, the study emphasized the impact of organizational factors, revealing a consensus among participants regarding their effect on digital transformation absorption. Overall, the findings underscore the importance of digital resources, leadership, and organizational factors in driving successful digital transformation initiatives within Kenya's motor vehicle industry.
List of Keywords: Adoption of Digital Transformation, Digital Resources Factors, Leadership Factors, Organization Factors
Description
Full - text thesis
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Citation
Kyalo, C. (2025). Factors affecting adoption of digital transformation among vehicle automotive firms in Kenya [Strathmore University]. http://hdl.handle.net/11071/15760