MBA Theses and Dissertations (2025)

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Impact of change management on the performance of Small and Medium Enterprises within the healthcare sector in Nairobi County
(Strathmore University, 2025) Githige, C. W.
This study aimed to assess the impact of change management on the performance of small and medium enterprises (SMEs) within the healthcare sector in Nairobi County. Change management is crucial for organizational success as it defines standards and procedures that enhance performance. The study focused on three objectives: examining the impact of strategic leadership change, investigating the effect of technological changes, and evaluating the influence of organizational culture change on SME performance. The findings will help SMEs develop policies to drive growth. The study was based on Kotter’s 8-step model, Lewin’s 3-step model, and the Balanced Scorecard. A cross-sectional survey design was used for data accuracy, targeting senior managers from healthcare SMEs. Self-administered questionnaires were distributed to respondents to collect data for the study, which used descriptive analysis and SPSS for both qualitative and quantitative data. The correlation tests revealed statistically significant positive linear associations between strategic leadership, technological changes, organizational culture, and the performance of SMEs within the healthcare sector in Nairobi County, Kenya. Regression analysis further confirmed a significant positive relationship between change management and SME performance. Additionally, the analysis found that technological changes and organizational culture had a significant effect on the performance of healthcare SMEs in Nairobi County. The study recommends that the government should introduce grants and subsidies to support the adoption of advanced technologies in healthcare SMEs. The study also suggests that managers and leaders should clearly communicate the organization’s vision and mission to all employees as well as aligning organizational goals with the vision and mission to ensure everyone is working towards common objectives. The study also recommends that organizations should promote behaviors and practices that create a conducive and motivating work climate.
Determinants of turnover intention in Gen Z employees in commercial banks in Nairobi, Kenya
(Strathmore University, 2025) Mugambi, C. M.
Across the globe and in Kenya, the labor market is experiencing the entry of Gen Z employees; however, their turnover rate is high. As a result, this study examined the factors affecting turnover intention in Gen Z employees in Nairobi, Kenya. The specific objectives were to examine the effects of job satisfaction, emotional exhaustion, and organizational commitment on turnover in Gen Z employees working in Nairobi. The study was based on Mobley’s Model of the Turnover Process (MTP) and the Conservation of Resources Theory (COR). Positivism philosophy with the descriptive cross-sectional survey design was adopted. The population for this research comprised of Gen Zs employed in banks in in Nairobi. The required sample size for this research is 389, which was obtained using judgmental sampling. the eligibility criteria that were employed included being a Gen Z (1997-2012), and being in the formal workforce. To collect primary data, self-administered structured questionnaires were used, which were distributed using email invitations, Google forms and paper-based questionnaires. The collected data was analyzed using correlations and multiple linear regression through Statistical Package for Social Sciences (SPSS) version 26. The findings revealed a strong and statistically significant positive correlation between emotional exhaustion and turnover intention, indicating that higher levels of emotional exhaustion were associated with increased intentions to leave the organization. Regression analysis further showed that emotional exhaustion was the strongest predictor of turnover intention. These results suggest that when employees experience mental exhaustion, job stress, fatigue, burnout and frustration, they are more likely to consider leaving their jobs. Therefore, organizations that fail to address emotional exhaustion risk losing their younger workforce to burnout-driven turnover. Secondly. The results showed a significant negative correlation between job satisfaction and turnover intention, meaning that as job satisfaction increases, the likelihood of turnover decreases. Regression results confirmed this relationship, indicating that job satisfaction significantly and negatively predicted turnover intention. These findings underscore the importance of cultivating job satisfaction through meaningful work, supportive environments, autonomy and work relationships as a way to minimize employees' intention to leave. In addition, a significant negative correlation was found between organizational commitment and turnover intention, which suggests that employees who feel more emotionally connected and loyal to their organizations are less likely to consider leaving. Regression analysis further supported this finding by showing that organizational commitment was a significant negative predictor of turnover intention. Thus, strengthening commitment through enhancing employees’ pride in their organization, their emotional connection to the organization, sense of loyalty and responsibility, and reciprocity can be a key strategy for retaining Gen Z talent in the banking sector.
An Evaluation of organizational factors influencing the extent of digitalization of Deposit-Taking Savings and Credit Co-Operative Societies in Kenya
(Strathmore University, 2025) Muchika, D. M.
Kenya has gained global recognition for its advancements in financial technology, notably exemplified by the transformative impact of Mpesa on the economy since its inception in 2007. However, amidst Kenya's ongoing strides in financial sector innovation, the organizational factors influencing the extent of digitalization among Deposit-Taking Savings and Credit Cooperative Societies remain a compelling area for investigation. This study sought to elucidate the organizational factors influencing the degree of digitalization within Saccos, with a focus on understanding the effect of management support, organizational culture, and employee capability. The study carried out the control effect of firm size on the relationship between organizational factors and the extent of digitalization. The study was premised on the theoretical frameworks of the Diffusion of Innovation theory and Technology Acceptance Model and focused on the 176 licensed and authorized Deposit-Taking Savings and Credit Cooperative Societies in Kenya as of 2023. Data was gathered from secondary sources, such as the regulator’s portal, i.e., SACCO Societies Regulatory Authority websites, as well as primary sources, including sending questionnaires to the institution's management over one month. The collected survey data was analyzed using a mix of descriptive, correlation, and ordinal regression analysis. Correlation analysis showed that organizational culture had a weak positive and significant relation to the digitalization of Saccos. The analysis further revealed a positive and significant association between employee capability and digitalization. On the third variable, the results demonstrated that there was a weak and positive relation between management support and digitalization. The regression results confirmed that organization factors and firm size had a positive and significant effect on the digitalization among the Saccos in Kenya. Regarding the first objective of management support, the study revealed a positive and insignificant effect on digitalization among DT-SACCOs in Kenya. The research further established that the effect of organization culture on the digitalization among deposit-taking DT-SACCOs in Kenya was positive and statistically significant. The analysis of the third variable, employee capability, demonstrated that employee capability had a positive and significant effect on digitalization among DT-SACCOs in Kenya. The analysis of the moderator variable firm size indicated that both the number of branches and the age of the DTSACCOs had no significant effect on digitalization levels. The study then recommends that institutions cultivate a culture that values innovation, adaptability, and openness to technological change. The firms should make sustained investments in employee training, especially in emerging technologies relevant to financial services. The study further recommends that institutions should continue investing in advanced digital infrastructure, including mobile applications, online platforms, and secure transaction systems, that enhance service accessibility and efficiency. Further research could also be conducted on other financial institutions, such as microfinance banks or commercial banks, to offer insights into best practices, challenges, and unique factors influencing digitalization across different financial service providers.
Influence of Corporate Social Responsibility strategies on corporate performance in the food and beverage industry in Kenya
(Strathmore University, 2025) Sang, H. K.
The fundamental concept of corporate social responsibility (CSR) is conducting business in a way that satisfies or goes beyond societal norms in terms of ethics, law, commerce, and public perception. Corporate performance is the sum total of financial, operational and social responsibility performance. Several studies have been conducted on CSR, however, there are limited studies focusing on CSR in food and beverage industry in Kenya. The main objective of the study is: To establish the influence of Corporate Social Responsibility strategies on corporate performance among food and beverage companies in Kenya. The specific objectives of the study are: To determine the effect of environmental strategies on the corporate performance of food and beverage companies in Kenya. To establish the effect of social strategies on the corporate performance of food and beverage companies in Kenya. To find out the effect of economic practices on the corporate performance of food and beverage companies in Kenya. The study provided firms that aimed at maximizing their corporate social responsibility policies with useful insights by elucidating the distinct impacts of environmental, consumer, employee, and community interactions on performance. The study was anchored on social exchange theory, and stakeholder theory. It was an examination of the corporate social responsibility strategies implemented by food and beverage companies in Nairobi as given by KAM (2019). This included 86 companies in the food and beverage industry. The study took one respondent per company targeting a total of 86 participants. The research philosophy to be adopted in this study was the positivist approach. Positivist researchers follow highly structured methodology in order to facilitate the hypothesis as was followed in this study. The research utilized a descriptive cross-sectional research design as a result of the ability of the design to accurately portray the characteristic of a phenomena. The sample size was composed of 86 respondents selected from the 86 identified organizations where only head of department or deputy head of department was given a chance to participate in the study. Data collection method incorporated structured questionnaires. The study adopted quantitative and qualitative data analysis. Data entry was done using SPSS software to generate the descriptive statistics like standard deviation for each study variable. Content analysis was used whereby information collected would be categorized in text, verbal or behavioral information with the purpose of classifying, summarizing and tabulating. Pearson Product-Moment correlation was calculated to establish the relationships between the variables. Regression analysis test was utilized to give the linear relationship between the predictor and dependent variable. The findings underscored the significant role of CSR in enhancing corporate performance. A majority of respondents (72%) indicated that CSR initiatives, such as green procurement positively influence corporate performance by reducing operational costs and fostering innovation. Similarly, CSR such as education support was established that it created shared valued by advancing social and corporate agenda.
Factors influencing the adoption of electric vehicles in Nairobi County, Kenya
(Strathmore University, 2025) Narandass, A. H.
While EVs have been touted as one of the key solutions to the problem of climate change, the adoption of these vehicles is low, especially in developing countries. This study addressed disagreement and contextual gaps in the literature regarding the adoption of EVs in developing markets where adoption rates are low. The aim of the study was to examine the factors that influence the adoption of electric vehicles (EVs) in Nairobi City County. The specific objectives were to examine the effect of technological, economic, and infrastructural factors on the adoption of EVs. The positivism philosophy guided the study. The research employed a descriptive cross-sectional design with a sample of 400 registered drivers and vehicle owners. Structured questionnaires were used to collect primary data. Analysis of the data was performed using descriptive and inferential statistics. Descriptive statistics used were means and standard deviation, which were used to summarize the variables. Inferential statistics, especially multiple linear regression, was used to examine the association between the dependent and independent variables. The statistical package for social sciences (SPSS) software was used to analyze the data. Findings from multiple regression analysis indicate that economic and infrastructural factors have significant positive effect while the effect of economic factors is positive but not significant. Therefore, this study concludes that economic and infrastructural factors are significant predictors of EV adoption in Nairobi City County. It, therefore, recommends the government and actors in the automotive industry to adopt industrywide strategies aimed at improving economic conditions and infrastructural factors to increase the adoption of EVs. Keywords: Electric Vehicles, technological factors, economic factors, infrastructural factors

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