Integrating the role of sports associations in the promotion of sports and recreation tourism at the destination level: creating a partnering framework for Kenya
| dc.creator | Wadawi, Joe Kibuye | |
| dc.creator | Oketch, Roselyn N. | |
| dc.creator | Owino, Edward | |
| dc.creator | George, Babu P. | |
| dc.date | 02/13/2013 | |
| dc.date | Wed, 13 Feb 2013 | |
| dc.date | Wed, 13 Feb 2013 18:46:08 | |
| dc.date | Wed, 13 Feb 2013 18:46:08 | |
| dc.date.accessioned | 2015-03-18T11:28:49Z | |
| dc.date.available | 2015-03-18T11:28:49Z | |
| dc.description | International Journal of Tourism Sciences, Volume 11, Number 3, pp. 21-35, 2011 Tourism Sciences Society of Korea | |
| dc.description | In Kenya, tourism is the second most important earner of foreign exchange after agriculture. It has had a great impact in the direct employment of local population as well as in generating opportunities for other business activities such as accommodation, food service, transport, retail, and other auxiliary services. In the recent past, Kenya’s tourism has faced numerous challenges which may have slowed tourist arrivals and growth considerably. The challenges have been driven by climatic and environmental changes that maybe interfering with the ecosystem. Kenyan tourism faces significant challenges also from intense regional competition, political instability, poor governance, corruption, negative travel advisory by the governments of source markets, poor security at the destination, dilapidated infrastructure within the destination, poor product/ service innovation, and inadequate market and customer value perception of the destination. In this regard, a need to examine possible ways of reinvigorating and diversifying Kenya’s tourism offerings has emerged and one area that holds a great potential is Sports and Recreation tourism. This paper therefore carries out an exploratory assessment of the awareness of the members of the various sports associations regarding the significance of sports tourism to Kenya’s economy. Club representatives duly registered within ten selected sports associations that represent popular sports in Kenya were surveyed to achieve this objective. This research proposes an integrated approach to the creation of a partnering role amongst sports associations to help promote sports and recreation tourism in Kenya. | |
| dc.description.abstract | In Kenya, tourism is the second most important earner of foreign exchange after agriculture. It has had a great impact in the direct employment of local population as well as in generating opportunities for other business activities such as accommodation, food service, transport, retail, and other auxiliary services. In the recent past, Kenya’s tourism has faced numerous challenges which may have slowed tourist arrivals and growth considerably. The challenges have been driven by climatic and environmental changes that maybe interfering with the ecosystem. Kenyan tourism faces significant challenges also from intense regional competition, political instability, poor governance, corruption, negative travel advisory by the governments of source markets, poor security at the destination, dilapidated infrastructure within the destination, poor product/ service innovation, and inadequate market and customer value perception of the destination. In this regard, a need to examine possible ways of reinvigorating and diversifying Kenya’s tourism offerings has emerged and one area that holds a great potential is Sports and Recreation tourism. This paper therefore carries out an exploratory assessment of the awareness of the members of the various sports associations regarding the significance of sports tourism to Kenya’s economy. Club representatives duly registered within ten selected sports associations that represent popular sports in Kenya were surveyed to achieve this objective. This research proposes an integrated approach to the creation of a partnering role amongst sports associations to help promote sports and recreation tourism in Kenya. | |
| dc.format | Volumes: Volume 11, Number 3, | |
| dc.format | Number of Pages:pp. 21-35, 2011 | |
| dc.identifier | ||
| dc.identifier.uri | http://hdl.handle.net/11071/3442 | |
| dc.language | eng | |
| dc.publisher | International Journal of Tourism Sciences | |
| dc.rights | By agreeing with and accepting this license, I (the author(s), copyright owner or nominated agent) agree to the conditions, as stated below, for deposit of the item (referred to as .the Work.) in the digital repository maintained by Strathmore University, or any other repository authorized for use by Strathmore University. Non-exclusive Rights Rights granted to the digital repository through this agreement are entirely non-exclusive. I understand that depositing the Work in the repository does not affect my rights to publish the Work elsewhere, either in present or future versions. I agree that Strathmore University may electronically store, copy or translate the Work to any approved medium or format for the purpose of future preservation and accessibility. Strathmore University is not under any obligation to reproduce or display the Work in the same formats or resolutions in which it was originally deposited. SU Digital Repository I understand that work deposited in the digital repository will be accessible to a wide variety of people and institutions, including automated agents and search engines via the World Wide Web. I understand that once the Work is deposited, metadata may be incorporated into public access catalogues. I agree as follows: 1.That I am the author or have the authority of the author/s to make this agreement and do hereby give Strathmore University the right to make the Work available in the way described above. 2.That I have exercised reasonable care to ensure that the Work is original, and to the best of my knowledge, does not breach any laws including those relating to defamation, libel and copyright. 3.That I have, in instances where the intellectual property of other authors or copyright holders is included in the Work, gained explicit permission for the inclusion of that material in the Work, and in the electronic form of the Work as accessed through the open access digital repository, or that I have identified that material for which adequate permission has not been obtained and which will be inaccessible via the digital repository. 4.That Strathmore University does not hold any obligation to take legal action on behalf of the Depositor, or other rights holders, in the event of a breach of intellectual property rights, or any other right, in the material deposited. 5.That if, as a result of my having knowingly or recklessly given a false statement at points 1, 2 or 3 above, the University suffers loss, I will make good that loss and indemnify Strathmore University for all action, suits, proceedings, claims, demands and costs occasioned by the University in consequence of my false statement. | |
| dc.subject | Kenya Tourism | |
| dc.subject | Destination competitiveness | |
| dc.subject | Sports and recreation | |
| dc.subject | Industry associations | |
| dc.subject | issues and challenges | |
| dc.title | Integrating the role of sports associations in the promotion of sports and recreation tourism at the destination level: creating a partnering framework for Kenya | |
| dc.type | Article |
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