STH Scholarly Articles

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    Conservation and human livelihoods at the crossroads : local needs and knowledge in the management of Arabuko Sokoke Forest
    (John Wiley & Sons, 2017-11-23) Chiawo, David O.; Kombe, Wellington N.; Craig, Adrian J.F.K
    Arabuko Sokoke Forest is the largest remaining single block of indigenous dry coastal tropical forest in Eastern Africa. Households within a 5 km buffer zone depend heavily on the forest for their livelihood needs, and the pressure on forest resources is on the increase. In May 2015, 109 households were interviewed on resources they obtain from the forest, in terms of the self-reported level of monthly income. We found household income and farm size significantly positively correlated with benefits from the forest, highlighting the possible influence of household wealth in exploiting forest resources. A large proportion of households (32%) had limited knowledge of local birds, while human–bird conflict was reported by 44% of the households. While many households were keen to participate in conservation projects that maintain the forest, 44% had no knowledge of the forest management plan, and 60% of those interviewed had no idea of how forest zones were designated for particular activities. Drivers for local community participation in conservation projects appear to be sustainable income and fulfilment of basic household needs.
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    The roles of destination brands in influencing choices of wildlife-based tourists in Kenya.
    (2013) Wadawi, Joe Kibuye; Ondigi, Alice N.; Maingi, S. W.
    This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural intentions. Kenya’s Vision 2030 clearly emphasized that a yield-focused branding strategy in Kenyan premium parks, complemented by the expansion in underutlized parks would improve Tourism GDP from Kshs 8 bn in 2006 to Kshs 11 bn - accounting to over 56% of Tourism GDP (GoK 2008). Up to now, 18 parks and reserves have been branded in Kenya and expectations are that such market-based initiatives would improve the image of Kenyan parks. Current trends however indicate that underutilized branded parks such as Hells gate National Park have witnessed a 38.3% decline in visitation from 2005-2009 from 38,900 to 24,000 in 2005 visitors in 2009 (KWS 20084; Euromonitor International 2010). In contrast, premium parks such as the L. Nakuru National Park have witnessed impressive results since 2005, with an annual visitation growth rate of 12% from 2005-2009 (KWS 20 I0). Such contradictions in visitation patterns between branded premium parks and underutilized parks warranted this study in investigating choice behaviour of visitors to branded parks in Kenya. The World Bank report on tourism development in Kenya further raises ideal concerns over the uncompetitiveness of Kenya’s traditional tourism product offerings and the need to reposition the country’s market image as a premier safari destination (World Bank, 20] 0). The study reviews literature on the role of destination branding, both the idealism and realism views as well as the Essentialism vs. Naturalism views. It provides benchmarks studies globally as a means of assessing the efficacy of park branding globally. A detailed conceptual review of the role of place and destination brands is reviewed. The study was undertaken by way of a Survey of local and international travellers visiting a clustered sample of branded national parks in Kenya. Interviews were conducted to assess the roles of destination brands in influencing their choices.
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    The Role of hotels in the consumption of cultural tourism in Kenya
    (Revista de turism, 2009-12) Wadawi, Joe Kibuye; OKECH, Roselyne N.; Nerine, BRESLER; Nedelea, Alexandru
    Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a slump over the period 1994-2003, there are challenges on how to sustain the current tempo of growth in the midst of growing competition, especially in wildlife-based tourism. There is a general feeling that the tourism industry in Kenya needs to avoid over reliance on wildlife and diversify its tourism product base. The industry stakeholders (led by the government) are seeking means and strategies of differentiating the tourism product offering in order to become a destination of choice in international markets. It is with the foregoing in mind that this study focused on investigating the possibility of incorporating cultural tourism as a means of augmenting and diversifying Kenya’s tourism product. This is in view of the fact that the country has a vast ethnic diversity with a total of 42 cultural groupings. These groups spice up Kenya’s heritage with various cultural attractions including music, food, dress, architecture, artifacts, dances, language, religious monuments, prayer and worship, family, government and leadership. The question that the research wanted to answer is how the hotels could contribute to the development of cultural tourism in Kenya. Being a key component and beneficiaries of improved performance in tourism, hotels, have a crucial role to play in shaping the nature of the cultural tourism product offering. The study established that many hotels have taken various specific measures in support of cultural tourism including: architectural designs and layouts that depict the surrounding culture; incorporation of local culture in branding and naming of facilities; inclusion of traditional tastes and choices in food; selection of staff uniform based on traditional designs and colours; emphasis on cultural uniqueness in overseas marketing campaigns; and formation of lobby groups seeking government support for cultural tourism The research concluded with a recommendation that it would be a great gain if hotels and the Kenya tourism fraternity could develop consistent frameworks for promoting culture as part of tourism consumption. This would then provide a unique strategic marketing formula for Kenya to have an edge over her competitors.
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    A Delphi survey on hotel service quality frameworks and their application
    (Revista de turism, 2011) Wadawi, Joe Kibuye
    Hotels have become an important aspect of a destination. It is therefore necessary to carry out evaluation of various studies and underpinning concept of quality models used in creating and sustaining leading service culture in hotels. This paper seeks to evaluate some of these expert frameworks using literature survey as the main source of deriving various expert propositions. Findings from the literature survey were further evaluated by Delphi team discussions to help generate recommendations. The study established that managers of hotels need to recognize the scientific significance of service improvement in hotel operations as a requirement for building their own competitive advantage and that of the destination where they operate.
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    An Assessment Of cooperative learning effectiveness In tourism And hospitality teaching:a case study of selected student groups at Strathmore university in Kenya
    (Ecoforum, 2013) Wadawi, Joe Kibuye
    Cooperative Learning has been defined as a relationship in a group of students that requires positive interdependence, individual accountability, interpersonal skills, face-to-face promotive interaction, and processing. Several techniques have been used to implement to advance learning amongst groups of tourism and hospitality students. While a number of methods have delivered favourable results in students’ motivation and learning, some have been used with counterproductive results. The purpose of this study therefore was to carry out a practical assessment of a specified cooperative learning technique using selected student groups within the School of Tourism and Hospitality in Strathmore University, Kenya. In this study, identified learning groups were given fundamental rules on how to use the chosen technique and thereafter asked to apply the technique in a specified learning session. Students were then asked to complete a simple questionnaire to make judgement on the learning effectiveness of the technique and their attitude to it regarding group dynamics. This study established that there are aspects typical of