Effect of online banking on saving decisions made by university students in Nairobi County: a case of Strathmore University
Date
2022
Authors
Legilisho, N. A.
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
The banking industry has been affected by great changes caused by technological innovations. Online banking is a major development that has been shaping the financial service sector, thus studies have been done to create an understanding of this technology and to investigate its impact. Studies done on online banking have focused primarily on the financial aspect thus creating scarcity of info1mation on its effect on saving particularly among university students. Therefore, the main objective of this study was to determine the effect of online banking on saving decisions made by university students in Nairobi County. The study targeted students from Strathmore University who would act as representatives of university students in Nairobi. The study used the survey method where a structured questionnaire was distributed to a sample of 60 students that were selected through random stratified sampling technique where 10 students from each faculty at Strathmore University were chosen. The study then employed the descriptive research technique to analyse data. Data collected was then presented on charts and tables. Inferential statistical methods were then employed where Pearson's correlation analysis was used to determine the relationship between the dependent and independent variables lastly multiple regression was carried out where saving decisions was regressed against accessibility, security concerns and personal account management. The study found that online banking has an effect on saving decisions made, as the regression model concluded that 53.9 % of the variations in saving decisions were attributed to accessibility (R coefficient = 0.418), security concerns (r coefficient of = -0.445), and personal account management (r coefficient = 0.8750), and thus 46.1% of the variations in saving decisions can be attributed to other factors that affect saving decisions. Furthermore, online banking had an R coefficient of =0.750, implying that for every unit rise in online banking, saving decisions increased by 0.750 units. The study recommended that further research be done on online banking and its impact on other customer segments for example the older generation who have since been accustomed to traditional banking. In addition, it could be assessed in terms of its impact on financial and non-financial aspects of the banks performance.
Description
Full - text undergraduate research project
Keywords
Citation
Legilisho, N. A. (2022). Effect of online banking on saving decisions made by university students in Nairobi County: A case of Strathmore University [Strathmore University]. http://hdl.handle.net/11071/16035