The Effects of Corporate Social Responsibility spending on the financial performance of listed companies in Kenya
Date
2020
Authors
Njenga, S. N.
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Volume Title
Publisher
Strathmore University
Abstract
The purpose of this study is to investigate the impact of Corporate Social Responsibility spending on the financial performance of listed companies in Kenya. The specific objectives are to determine the effect of corporate social responsibility spending on the profitability of listed companies, determine the impact of corporate social responsibility spending on the market share of listed companies, determine the effect of corporate social responsibility spending on the sustainability of the listed companies and determine the impact of corporate social responsibility spending on the liquidity of the listed companies. This study adopted a descriptive research design. The target population was the twenty companies listed in the Nairobi Securities Exchange 20 index. The data collection tool used was a questionnaire. 70% of the target population responded to the questionnaire. The information has been presented in terms of tables, graphs and pie charts. From the findings, the researcher as able to deduce a positive relationship between a company's Corporate Social Responsibility spending and its financial performance in terms of profitability, liquidity, market share and sustainability. The researcher recommends that the listed companies should include Corporate Social Responsibility in their strategy to reap the benefits and remain ahead of the curve while helping its community.
Description
Full - text undergraduate research project
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Citation
Njenga, S. N. (2020). The Effects of Corporate Social Responsibility spending on the financial performance of listed companies in Kenya [Strathmore University]. http://hdl.handle.net/11071/16081