Investigating the success factors to the adoption of baby monitor in Kenya : A case of D’Baby Monitor
Date
2013
Authors
Strathmore University
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
Baby monitors are not a new phenomenon in the developed world. Despite their
wide and common use and new revolutions each day, little or no research has
been done to identify their impact in the community. One of the famous reviews
conducted by epinions.com showed how users were used to the idea of baby
monitors and explained them “as indispensable as diapers” but no study was
done to find out their impact. With introduction of a new and affordable baby
monitor application(D’babymonitor), this study reviews usage of baby monitors
in Kenya and any benefits articulated with their usage.
Observations, questionnaires and interviews were used as the method of data
collection to find out the readiness and awareness of the people using the
application, hence giving a clear response on how its usage will impact either
negatively or positively to the community and to the babies too. Out of the
Sample population,21% were male while 79% were female and amongst them
75.3% were willing to use baby monitors to monitor their babies against a
minority (24.7%) who were not willing. With a majority of the population
having phones that could record voice and were java enabled, it is a good
prerequisite for installation of the new baby monitor application. A careful
observation indicated time taken to complete a task by baby attendants when
using a baby monitor reduced by almost half as compared to not using a baby
monitor.
Description
Dissertation Submitted in partial fulfillment of the requirements of the
Master of Science degree in Mobile Telecommunications and Innovation (MSc.MTI)
Keywords
Baby Monitor, Kenya