Determinants of the adoption of the value investigating strategy amongst mutual funds in Kenya

Abstract

Value Investing is a type of investing that involves identification and purchase of securities for less than their intrinsic worth, which means buying them for what their business value is worth as opposed to what the market quotes as their value (Browne, 2006). This not only involves performing an analysis on the company's financial information, but also; understanding the goods and/or services that a company provides, the competitive landscape/ environment the company operates in, the management of the company and the long-term strategy of the business. Yet, it is still important to note that not all relevant information can be captured by the investor, but the above stated ones form the key information that should be considered.