Environmental concern behaviours in Africa: an exploratory study

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dc.creatorGikonyo, Lucy
dc.creatorBerndt, Adele
dc.dateTue, 19 Feb 2013 18:21:07
dc.dateMonth: 5 Day: 24 Year: 2012
dc.dateTue, 19 Feb 2013 18:21:07
dc.date.accessioned2015-03-18T11:28:50Z
dc.date.available2015-03-18T11:28:50Z
dc.date.copyright2012
dc.descriptionJournal of Management and Sustainability
dc.descriptionEnvironmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected African. Statements reflecting non-purchasing behaviour indicated lower mean scores when compared to purchasing behaviour statements. Statistically significant differences were found to exist between different age groups with respect to both purchasing and non-purchasing behaviour as well as between different nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of Africans.
dc.description.abstractEnvironmental concern, including environmental behaviour continues to receive attention in both the public media and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected Africans. Statements reflecting non-purchasing behaviour indicated lower mean scores when compared to purchasing behaviour statements. Statistically significant differences were found to exist between different age groups with respect to both purchasing and non-purchasing behaviour as well as between different nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of Africans.
dc.formatVolumes:Vol. 2, No. 2
dc.identifier1925-4725
dc.identifier
dc.identifier.issn1925-4725
dc.identifier.urihttp://hdl.handle.net/11071/3452
dc.languageeng
dc.publisherCanadian Center of Science and Education
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dc.subjectenvironmental concern
dc.subjectpurchase behaviour
dc.subjectnon-purchase behaviour
dc.subjectAfrica
dc.subjectenvironmental behaviour
dc.titleEnvironmental concern behaviours in Africa: an exploratory study
dc.typeArticle
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