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dc.contributor.authorKigwa, Lilian Wanjiru
dc.date.accessioned2019-05-03T16:22:02Z
dc.date.available2019-05-03T16:22:02Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11071/6463
dc.descriptionA Research project submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Science in Actuarial Science at Strathmore Universityen_US
dc.description.abstractThe purpose of this study was to come up with a framework for measuring brand equity for insurance companies in Kenya. The concept of brand is widely gaining popularity and plays a role in consumer decision making. Managers are putting in hours of work to create a favorable brand name for their company with no precise way of measuring whether their efforts bear fruits. This study provides a means to measure those efforts for insurance companies in Kenya. In the efforts to meet the stated objective, I used the revenue premium approach and also investigated the role that brand plays in decision making. The study carried out investigations through the use of choice experiments and an analysis of financial statements belonging to 4 insurance companies.en_US
dc.language.isoen_USen_US
dc.publisherStrathmore Universityen_US
dc.subjectInsuranceen_US
dc.subjectMonetary valuesen_US
dc.subjectEcononicsen_US
dc.titleA Framework to model the monetary value of brands for insurance companies in Kenyaen_US
dc.typeUndergraduate projecten_US


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