A Framework to model the monetary value of brands for insurance companies in Kenya

dc.contributor.author	Kigwa, Lilian Wanjiru
dc.date.accessioned	2019-05-03T16:22:02Z
dc.date.available	2019-05-03T16:22:02Z
dc.date.issued	2018
dc.description	A Research project submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Science in Actuarial Science at Strathmore University	en_US
dc.description.abstract	The purpose of this study was to come up with a framework for measuring brand equity for insurance companies in Kenya. The concept of brand is widely gaining popularity and plays a role in consumer decision making. Managers are putting in hours of work to create a favorable brand name for their company with no precise way of measuring whether their efforts bear fruits. This study provides a means to measure those efforts for insurance companies in Kenya. In the efforts to meet the stated objective, I used the revenue premium approach and also investigated the role that brand plays in decision making. The study carried out investigations through the use of choice experiments and an analysis of financial statements belonging to 4 insurance companies.	en_US
dc.identifier.uri	http://hdl.handle.net/11071/6463
dc.language.iso	en_US	en_US
dc.publisher	Strathmore University	en_US
dc.subject	Insurance	en_US
dc.subject	Monetary values	en_US
dc.subject	Econonics	en_US
dc.title	A Framework to model the monetary value of brands for insurance companies in Kenya	en_US
dc.type	Undergraduate project	en_US

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Name:: A Framework to model the monetary value of brands for insurance companies in Kenya.pdf
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Format:: Adobe Portable Document Format
Description:: Undergraduate project

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