MCOM Theses and Dissertations (2018)
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The Effects of organizational culture on the adoption of technology: a study of multinational corporations in Nairobi
(Strathmore University, 2018-06)Business dynamics in this century have been as a result of development in globalization. The reality of the global markets and competition is prevalent. The number of multinational corporations investing in the country has ... -
The Influence of social media platforms on consumer purchasing decisions among Strathmore University students
(Strathmore University, 2018)The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one other due to the online ... -
Effects of financial leverage on stock returns of non-financial companies listed in the Nairobi Securities Exchange
(Strathmore University, 2018)The aim of this study was to find out the effects of financial leverage on stock returns of non-financial firms listed on the Nairobi Stock Exchange. Secondary and primary data was used for analysis. Financial statements ... -
The Influence of marketing on customer satisfaction: a case of mini supermarkets in Nairobi County
(Strathmore University, 2018)The study investigated what influence does marketing m1x strategies have on customer satisfaction in the Mini Supermarkets in the county of Nairobi. The aim of the research was to establish the marketing Mix element most ... -
Influence of mergers and acquisitions on financial performance of firms listed in Nairobi securities exchange
(Strathmore University, 2018)The objective of this study was to investigate the influence of Mergers and Acquisitions on financial performance of firms listed in the NSE. The study was guided by three specific objectives; to compare financial performance ... -
Factors influencing occupational fraud risk in supermarket chains in Kenya
(Strathmore University, 2018)Throughout history, fraud has existed and has taken many dimensions. Organization fraud has grown with the advent of the retail industry, and has been facilitated through the technological improvements and the large use ... -
Effect of marketing mix strategies on export performance of avocado firms in Kenya
(Strathmore University, 2018)The agribusiness sector contributes immensely to the Kenya’s economic growth, the key achievement of desired development goals and the realization of the vision 2030. Horticulture in Kenya is the third largest foreign ... -
The Effect of supply chain integration on operational performance of manufacturing organizations in Kenya
(Strathmore University, 2018)Supply Chain Management is an approach to satisfy customer needs for products and services by integrating the business process of the firm with the entire value chain from raw material procurement to the product or service ... -
The Influence of strategic human resource management practices on firm performance of insurance firms in Kenya
(Strathmore University, 2018)The purpose of this study was to establish the influence of strategic human resource management (SHRM) practices on performance of insurance companies in Kenya. This research used a descriptive cross-sectional survey ... -
Influence of personal factors on consumer purchase decisions of mobile phones in Nairobi County, Kenya
(Strathmore University, 2018)Personal factors (age, occupation, income, lifestyle and personality) have become a key aspect in determining the purchase decisions that consumers make. Over the years the mobile phone industry has experienced major ... -
The Effects of organizational culture on the adoption of technology: a study of multinational corporations in Nairobi
(Strathmore University, 2018)Business dynamics in this century have been as a result of development in globalization. The reality of the global markets and competition is prevalent. The number of multinational corporations investing in the country has ... -
Influence of information and communication technology on knowledge sharing in research organizations: a case of centers for disease control and prevention in Kenya
(Strathmore University, 2018)Research organizations are in the core business of discovering new knowledge and developing existing knowledge. Knowledge sharing ensures value creation of the knowledge asset and ensures research organizations maintain ... -
Factors influencing adoption of mobile banking in Kenya: a case of commercial banks’ customers in Nairobi County
(Strathmore University, 2018)Mobile banking which is also known as M-banking is an innovation perpetuated by the widespread of mobile communication technology. Mobile banking offers a support system that allows customers to interact and access banking ... -
The Influence of corporate governance on the organisation culture in the automotive companies in Kenya
(Strathmore University, 2018)Good corporate governance mechanisms are important for the success of any business. However, with the rising cases of corporate failures, reduction of shareholder value and misappropriation, corporate governance has emerged ... -
Drivers of tax compliance among individual tax payers in Nairobi County in Kenya
(Strathmore University, 2018)The aim of this study was to determine the drivers of tax compliance among individual taxpayers in Nairobi County in Kenya. The specific objectives were to analyze the influence of KRA related factors on tax compliance and ... -
Assessment of the relationship between corporate governance practices and employee fraud frequency in Non-Governmental Organizations in Kenya
(Strathmore University, 2018)The purpose of this study was to determine the relationship between corporate governance practices and employee fraud frequency in NGOs in Kenya. To achieve this objective the study used a causal explanatory design. The ... -
Effects of Chief Executive Officer attributes on financial distress in commercial banks in Kenya
(Strathmore University, 2018)This study aimed at examining the effects of CEO attributes on financial distress in commercial banks in Kenya. The prevalence of financial distress among financial institutions has been of concern to many stakeholders ... -
Factors influencing the choice of subsector among women in the construction industry in Kenya: a case of Nairobi County
(Strathmore University, 2018)Kenya's industrial sector is conspicuously male-dominated. The balance in the industry is further predicted to remain disparate with regard to gender as participation in technical courses, such as engineering, remains male ... -
Insurance stakeholders’ perceptions on effectiveness and usage of fraud detection and prevention techniques in motor insurance sector
(Strathmore University, 2018)This study aimed to establish insurance stakeholders’ perceptions on effectiveness and usage of fraud detection and prevention techniques in Kenyan motor insurance sector. It also sought to establish the organizational ... -
The Use of financial ratios in detecting fraudulent financial reporting: the case of companies listed on the Nairobi Securities Exchange
(Strathmore University, 2018)This study sought to investigate the use of financial ratios in detecting fraudulent financial reporting (FFR) among companies listed on the Nairobi Securities Exchange. This was done by determining whether selected financial ...
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