School of Graduate Studies (SGS)
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Influence of celebrity endorsements on young consumers’ brand recall behaviour in Kenya : a case of Nairobi County
(2015)Celebrity endorsement has become a major form of advertising and Kenyan companies are increasingly using it to promote and position their brands targeting different market segments. The purpose of this study ... -
Business development services (BDS)
While the role that micro, small and medium enterprises (MSMEs) play in all economies is universally acknowledged, only a small segment of small businesses is capable of making full use of opportunities and coping effectively ... -
Sustainabillty of business development services : gaps analysis of the Kenyan market
A key challenge in entrepreneurship and private sector development is the provision of sustainable Business Development Services (BDS). particularly for micro and small enterprises. This study investigates how sustainability ... -
Situational forces in the BDS market and BDS providers’ strategic responses : empirical evidence from Kenya
The paper presents situational analysis of the BDS market in Kenya showing how BDS Providers (BDSPs) respond in each situational context. The study was done through the use of grounded theory on eleven BDSPs, four small-scale ... -
Situational analysis of the BDS Market : empirical evidence from Kenya
The paper analyses the situational forces in the Business Development Services (BDS) market in Kenya showing how BDS Providers’ (BDSPs) strategically respond to the forces in their environment. The study was done through ... -
Motives for starting and sustaining BDS : empirical evidence Kenya
The paper explains what motivates Business Development Services Providers (BDSPs) in Kenya to venture into and sustain their businesses. The study was done through the use of grounded theory methodology on eleven BDSPs in ... -
Innovative Private Sector Development Instruments – an African Perspective
Small and medium enterprises (SME) are viewed as a key driver of economic and social development in the African context. They represent a large number of businesses, generate a relative large proportion of employment and ... -
Managing International Development Agencies (IDAs)
International development agencies (IDAs) operate in a context of diverse stakeholder interests. This requires them to consider the significance of each category of stakeholders to determine the level of interest and power ... -
Micro, small and medium enterprise growth and innovation in Kenya: a case study on the Women Enterprise Fund
This study sought to examine the growth and innovation in micro, small and medium enterprises in Kenya by assessing the performance of the Women Enterprise Fund (WEF) on these dimensions. The WEF, a Government of Kenya ...
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