Competitive forces and growth In the Telecommunication industry in Kenya

Abstract

This study examined how increasing competition is pressuring the operations within the Kenya's telecommunication industry causing intense competitive rivalry within the industry. The study was designed to understand the competitive forces in this industry and determine the factors that influencing the industry attractiveness reinforcing its likelihood to succeed or fail. The study focused on the four key players in the Kenya's telecommunication industry, that is, Safaricom, Airtel Kenya, Orange Kenya and 'YU' giving statistical evidence of each organization market position. The study findings reveal potential growth of the industry prior to the government deregulation and liberalization of the telecommunication industry bringing out the constraints and challenges within the industry. We are in the 3rd Revolution of the world that is World of technology. The use of mobile phone technology has been on the last for the last few years and the trend is expected to grow in future and Kenya is not the exemption. The study reveal that there a great use of the technology in the business world and hence economy improvement. Social media networks has been in the use and the trend is growing day after day.