Factors affecting the growth of domestic tourism in Nairobi, Kenya
Wafula, Naomi Nasimiyu
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The study was conducted on the residents of Nairobi from April 2020 to march 2021. The main aim of the study was to analyse the factors affecting the growth of domestic tourism. The research focused on economic, political and social factors affecting the growth of domestic tourism. Data was collected by administering questionnaire to the middle class earners. The findings stated that the factors that affects their participation in domestic tourism vary from person to person but most are affected by prices and rates. The findings also identified the government as the main stakeholders of domestic tourism and have the power to publicize the residents and get massive numbers of domestic tourism. Considering the community members in planning also will help in increasing the number of domestic tourist by a larger percent. This study will help in the planning of domestic tourism participation considering the fact that the number of international tourist has reduced due to corona virus hence the country will have to survive on domestic tourism.