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- ItemThe socio-economic impacts of covid-19 on hoteliers in Nairobi(Strathmore University, 2021) Kibue, Barbra EmbenziDue to the Covid-19 pandemic, the world’s economy was shut down almost overnight . The pandemic has confronted the hospitality industry with an unprecedented challenge. This study aims at assessing the socio-economic impacts of COVID-19 on hoteliers in Nairobi. For this study, the selected data collection method is use of questionnaires and interviews to my target population that are high star rated hoteliers in Nairobi. In order to fully deliver this information, random sampling is the most effective research design. The sample size selected for this study is a group of 250 individuals randomly selected from different hotels and encouraged to fill in the questionnaire as required and some were met for interviews where the method was applicable upholding all the new normal measures to curb the spread of the COVID-19 disease. Data analysis will be done by use of mean or average, where all findings are added together and divided by the number of subjects present for the study. The significance of this study is to shade light on the diverse effects of the pandemic on different groups of people but more importantly hoteliers. This is because the hospitality and tourism industry was the hardest hit. At the end of the study, one will be able to know the effects of the pandemic and how they can be curbed or handled for better living. The findings of this study clearly displayed the impacts of the COVID-19 on hoteliers to have affected the national economy at large in two broad ways, that is: the employment rate and the effective labour force. Also, the hoteliers in Nairobi have also face tremendous negative effects from the pandemic. Therefore, the researcher recommended re-opening the economy whilst advocating for the observation of the new normal measures and sensitizing hoteliers on matters concerning the disease all round. To ensure socioeconomic recovery within a reasonable period, the government should put in place plans and resources that do not continue to weigh disproportionally on people in the hotel and tourism industry. Since most hoteliers are living below or just above the poverty line, reduced earnings from sluggish economic activities and job losses as a result of confinement measures by the government have to be balanced against consideration of the daily needs of hoteliers as representatives of the vulnerable, as well as now-looming food insecurity across the country.
- ItemInfluence of ergonomics practices on the morbidity of housekeepers in three star hotels in Nairobi(Strathmore University, 2021) Chebet, Marindany StellaThis paper is a research on the influence of ergonomics practices on morbidity of housekeeping staff in tree star Hotels in Nairobi. To know the influence of ergonomics, it is necessary to involve the housekeeping staff which includes the housekeepers and the housekeeping supervisors. This study used the questionnaires as a tool to collect the data for both the housekeepers and the supervisors. This study proposes the need for training on ergonomics and provision of the right equipment to suit the user to achieve good standard and stop and reduce staff turnover
- ItemThe impact of social media on events marketing in Nairobi City County(Strathmore University, 2021) Ngigi, Stella WaitheraThere has been recent growth of events as an industry around the world. Events have a large impact on the communities and, in some cases, the whole country. With the increase in the use of advanced technology, in the events industry there have been changes and improvements that have taken place and continue taking place, especially in communication. With growing popularity of internet, traditional techniques of marketing are slowly being replaced by this interactive form, the social media. Social media has provided new opportunities to consumers to engage in social interaction on the internet with various service providers. Social media has advantaged businesses, for example in matters of growth and also saving on costs. This paper emphasizes the importance and benefits of utilizing social media in events. This study was carried out in March 2021, where the general objective of the study was to determine the impact of social media on events marketing in Nairobi, Kenya. The research design used in this study was a descriptive survey. For the purpose of this study, 15 respondents were considered to be a representative of the total population. Primary data was collected for the study using an online self-administered questionnaire. The questionnaire contained both open and closed ended questions for it to be effective for the study. Descriptive analysis such as the simple frequency distribution table was used. Statistical Package for Social Science (SPSS)which is a unified and comprehensive package was used to analyse the collected data thoroughly and conveniently for the Likert scale questions. The study found out that social media marketing has contributed greatly to the event planners who use it and that it is advantageous in many ways such as, reaching a wide range of customers. Compared to traditional marketing techniques, it has more benefits which include lower cost, exposure, measurement, customer engagement, among others. Some of the platforms used include Facebook, Instagram, WhatsApp, Twitter, Pinterest and LinkedIn. The study recommends that event planners embrace social media marketing, and for those who have not to ensure measures are put in place to adopt this marketing strategy. The study also calls for planners in the events industry to come together and form networks that can be used for marketing their businesses, through the various social media platforms. This will increase their visibility and outreach. Lastly, the study calls for the organizations to take advantage of social media and explore the features it has to offer to improve on their marketing activities. This will ensure the event planners are more active on their social media platforms and to ensure their content goes viral.
- ItemThe perception of strathmore community on hospitality and tourism programmes(Strathmore University, 2021) Munene, Martha MuthoniIn over 83% of the world’s countries, the tourism and hospitality sectors are in the leading five brackets of Gross Distribution Profit contributors. Globally the employment status of the tourism and hospitality sector accounts for above 100 million jobs and is predicted to grow rapidly. Despite being a leading employment industry and generating highly to the GDP of both developed and developing countries worldwide, hospitality and tourism graduates are constantly opting to work in other industries. This study adopted a descriptive research design to examine the perception of the Strathmore community on hospitality and tourism programmes. A questionnaire was used to collect data using the stratified random sampling method from a sample size of 108 undergraduates and 27 staff from the Strathmore community. Means, content analysis and percentages were adopted in analysing the collected data for this research to help the community at large to embrace a true and correct perspective on hospitality and tourism programmes. Parents and siblings influence the selection of Hospitality and Tourism programmes. Society is drifting from the mindset that these programmes ‘only cook’. The main standing negative impression is that they are easy programmes done by students who failed in High school. The graduates’ diversity of skills set the pace for them securing jobs after graduation and employment mobility attracts them to the industry.
- ItemThe Impact of Customer Relationship Management on Customer Loyalty in Three and Four Star Hotels in Nairobi City County(Strathmore University, 2021) Mufwolobo, Bonface MmukaThe impact of customer relationship management on customer loyalty in three and four star hotels in Nairobi city county is a study that was conducted to three star hotels and four star hotels in Nairobi between July and August of 2021 on 35 hotels in that category. The ajor objective was to get the significance of customer relationship management, using CRM to build strong lasting relationships with customers and using CRM as a means getting many customers. 22 hotels responded to our questionnaire out of the possible 35. 50% of the respondents indicate that there hotels build relationships with new customers, 59% identify customer preferences and try to serve them based on that, 68% have not invested in any technology or software to track the customer information and 49% of the managers did very little in training staff and helping them with them achieving CRM and 72% of the respondents indicated that they had classified their customers in different segments in order to have an easy way of serving their needs which they should do and managers need to take charge of CRM.