An assessment of factors leading to growth of tourism cycling in Nairobi County and its surroundings
Date
2021
Authors
Murenzi, Abubakar Mugambi
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
The study aimed to provide an assessment of factors leading to growth of tourism cycling in Nairobi County and its surroundings. The study set out to answer the following questions: What basic cycling facilities are available to support the demand for cycling tourism in Nairobi and its surroundings, identify factors ideal for physical attraction sites for cycling tourism in Nairobi and its surroundings and suggest road circuits lead to an increase for cycling tourism excursion activities in Nairobi and its surroundings. The study is beneficial to tourism industry such as tour operators and travel agencies on how to grow and develop tourism cycling as tourism product in Nairobi County and its surroundings and be able to utilize the factors to create the product not only to international tourists but also domestic tourists. Through purposive sampling, the study reached out to a total of 43 respondents who gave their opinion on how the demand for cycling tourism can be grown and enhanced. In arriving at this, snowballing sampling method was adopted whereby the respondents were asked to refer their colleagues in the same industry. Given the COVID-19 pandemic that discourages physical contact, a high response rate was not achievable. However, 43 questionnaires were satisfactory to analyze and give recommendations. Though tourism cycling is not fully established in Nairobi County and its surroundings, with the information recorded can be of use to the tour operators and travel agencies to assess and apply the factors leading to tourism cycling growth in Nairobi County and its surroundings.
Description
A project submitted in partial fulfillment of the requirements for the Degree of Bachelor of Tourism Management