MBA Theses and Dissertations (2020)
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External factors influencing consumer purchase decision by home furniture buyers: case of Victoria Courts Kenya
(Strathmore University, 2020)Consumer behavior is affected by many factors, and characteristics, influencing the consumer in their decision making, purchase behavior, brand loyalty and even their choice of retailer. The factors influencing consumer ... -
Service quality and tenant satisfaction with property management services: a case study of shopping malls in Kampala, Uganda
(Strathmore University, 2020)The Ugandan real estate sector has witnessed heightened growth, with tenants increasingly demanding improved property management services. All this amidst limited empirical studies to determine what really matters to the ... -
Effects of marketing mix strategies on intentions to purchase HIV self-test kits from pharmacies in Nairobi County
(Strathmore University, 2020)Given that private institutions issue 91% of pharmaceutical products in the country, they play a critical role in ensuring that HIV self-testing kits are distributed to the populace. To achieve this, pharmacies need to be ... -
Effect of firm capabilities on the non-financial performance of fast-moving consumer goods firms in Nairobi metropolitan area
(Strathmore University, 2020)Whereas the global consumer goods market has been expanding with the changes in the income level and overall global connectedness, locally, most of the firms within the fast-moving consumer goods industry have been exiting ... -
Access to digital Nano-credit and the economic welfare: a case study of the low-income earners in Nairobi County
(Strathmore University, 2020)Digital nano credit has gained prominence in Kenya because it serves the portion of the population which has not been reached effectively by commercial banks. The requirements for qualification are relatively relaxed as ... -
The Role of change management on Information Communication Technology projects success in state corporations in Kenya
(Strathmore University, 2020)Current empirical literature suggests that majority of today’s organizations are embracing change to reduce costs, increase competitiveness or growth, and increase efficiency. However, the anticipated change is sometimes ... -
Human resource disability - inclusive practices and the employment of persons with disabilities by commercial banks in Kenya
(Strathmore University, 2020)According to the World Health Organization, approximately 15% of the global population have some form of disability and are more likely to be unemployed compared to the general population. In Kenya, there is limited data ... -
The Effect of service quality on customer satisfaction among hotels in Nairobi County, Kenya
(Strathmore University, 2020)Customers’ expectations are ever growing and ever changing hence service providers have to find ways of inventing, developing and providing new and better service offers, better service delivery mechanisms. In the current ... -
Effect of accelerator programs on business success among technology startups in Kenya
(Strathmore University, 2020)Accelerator programs in the developed world have had tremendous success in nurturing startups to the point where these organizations have gone on to be large global organizations operating in multiple jurisdictions, hiring ... -
Effect of Corporate Social Responsibility activities on brand awareness of tea manufacturing firms in Bomet County
(Strathmore University, 2020)The concept of Corporate Social Responsibility has been growing among business communities in recent years. There have been questions as to whether there is any benefit to organizations engaging in CSR activities which are ... -
Determinants of organizational performance of small and medium manufacturing firms in Nairobi County
(Strathmore University, 2020)Small and Medium Enterprises (SMEs) are vital contributors to the GDP growth, employment levels, and social welfare of Kenya. The manufacturing sector is a critical component of the government’s economic development agenda. ... -
Critical success factors for timely completion of World Bank projects in Kenya
(Strathmore University, 2020)Road infrastructure remains an important ingredient to the economic development of Kenya as most transport is through this medium. The government has earmarked improvement of road infrastructure as an important part of its ... -
An Assessment of mergers and acquisitions motivation and framework adherence vis-à-vis value creation among internet service providers in Kenya
(Strathmore University, 2020)Mergers and acquisitions (M&A) are a key growth and expansion strategy being embraced by many organizations especially in the telecommunication sector. M&A in organizations are usually guided by the top executives and ...
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