The Role of top management, resource availability and stakeholder engagement in implementing corporate social responsibility strategy in commercial banks in Kenya
Date
2020-07
Authors
Mbula, Susan
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
There is an increasing consensus that corporate social responsibility has moved from being
a business subject to becoming a critical business strategy. The general objective of the
study was to investigate the role of top management, resource availability and stakeholder
engagement in implementing CSR strategy in commercial banks in Kenya. Specific
objectives were to establish the influence of top management support, resources
availability and stakeholder involvement on implementation of CSR strategy in
commercial banks in Kenya. This study used descriptive survey design. The study
population was 240 senior management and middle level management employees of each
of the 40 registered commercial banks. The sample size was 150 respondents.
Questionnaire was the tool for data collection. Analysis of qualitative data was by use of
descriptive statistics using SPSS version 23. Information was presented through
percentage, mean, standard deviation, mean, standard deviation and frequency. Qualitative
data was analysed by use of content analysis method. Multiple regressions were also used
for data analysis. The study found that top manager’s support was statistically significant
to execution of CSR strategy; while resources availability and involvement of stakeholder
had a significant positive association with implementation of CSR strategy. The study
findings will be important to the management of commercial banks. It will improve their
understanding on the factors influencing implementation of CSR strategy. The managers
will be able to adopt the factors identified to enhance implementation of CSR strategy in
their organizations. The findings of the study will be helpful as it will also guide policy
makers and other regulators in decision-making about how best commercial banks should
implement their CSR programs. This study will also be useful in offering information that
is critical for raising awareness and promoting a debate about the efficiency in engaging in
CSR strategies.
Description
A Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Masters of Business Administration at Strathmore University Business School
Keywords
Corporate social responsibility, Management, Business strategy