BTM Research Projects (2021)

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    Tourism product development in relation to sustainability in Nairobi
    (Strathmore University, 2021) Kamau, Janice Wanjiru
    The tourism industry is ever changing catering to constant emerging tourism trends and tourists wants and demands. Hence, the presence of development of tourism products. Tourism products being a bundle of activities, services and other tired benefits that constitute bringing a wholesome tourism experience. Tourism product development being the topic of study has factors that it should naturally adhere to this being able to gain support from the local community, have respect to the natural and cultural environments as well as be different uniquely distinct from competitors bringing about authentic products and finally it should sufficient enough to make economic contribution. All the stated facts in some way signify sustainability. However, there have been numerous developments on tourism consistently fail to uphold sustainability in the developments. The purpose of the study was to establish the influence of the relationship between tourism product development and sustainability in Nairobi. The study seeks to look into environmental, economic, and socio-cultural sustainability in Tourism product developments. The study used a sample size of 100 locals using inferential and descriptive statistics to analyze quantitative data. Tables and charts were used in the presentation of data the study showed views and opinions of the community on development of tourism product and some failures such as lack of local inclusion. In addition, the study draws conclusion from the analysis that much needs to be done in the dispensation of information to the local community. The study recommends increased community participation in sensitization to equip them with the enough information enabling opportunities for job creation as well as active participation in development and heightening their environmental consciousness. Since the study was conducted in Nairobi it is recommended that a replica of the study should be conducted in other counties in order to compare the study findings.
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    The effect of climate change on sustainable tourism: A perception of the tourism industry in Uganda
    (Strathmore University, 2021) Barya, Anna Lucia Kiconco
    Climate change involves variations in temperature and other weather conditions in a given environment over a period of time. Climate change and sustainable tourism are correlated, and both have drastic effect on each other. Poor environmental practices within the tourism industry can alter climatic conditions and result into changes like global warming. The general objective for this study was to establish the perceptions of tourism industry on the effect of climate change on sustainable tourism in Uganda. The study applied a descriptive design, and the methodology of data collection was based on both questionnaires and interviews. The population for the study was based on stakeholders of the tourism industry in the country using a conceived sampling design with the sample size of 100 members consisting of government officials, tour operators, guides, and hoteliers. The findings indicated that the perception of the tourism industry on climatic changes that affect sustainable tourism in Uganda is that they are majorly caused by deforestation and ignorance concerning the diverse effects of climate change. Other causes include agricultural practices, air pollution, and natural changes. The study also determined the perception of the industry regarding the effects of climate change on Uganda as a tourism destination. These included difficulty in transportation, property destruction, wildlife interruption, livelihoods of the host communities and influenced quality of destinations, among others. The final objective of this study was to analyse the initiatives to mitigate the effects of climate change on tourism. A number of measures were suggested by the respondents of the study. Among them were implementation of policies concerning climate and environmental protection, eco-friendly tourism activities, prioritizing host communities, consulting climate experts and sensitization of both locals and foreigners. The findings of this study also indicate that the government has not played its role as a major stakeholder in the matter considering the fact that policies are installed but not appropriately managed in order to reflect their purpose. It is also important to note that other stakeholders depend on governmental approval to ensure sustainable tourism and work towards mitigating the effects of climate change in the country.