In this paper I will present a brief overview of the research I am carrying out for my doctorate. I will focus more specifically on the methodology which I am using, known as Living Theory. I hope to situate it within the context of research methodology in general, explain it and offer a critical analysis to illustrate why I have chosen this methodology over other possibilities. I look forward to receiving feedback from members of the Strathmore academic community from different fields, to help me further explain and clarify the methodological dimension of my doctoral research.