SBS Projects, Theses and Dissertations

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Browsing SBS Projects, Theses and Dissertations by Author "Akinyi, L."

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    Factors influencing the sustainability of Small and Medium healthcare Enterprises in Nairobi County: a case study of MYDAWA online pharmacy
    (Strathmore University, 2024) Akinyi, L.
    Sustainability is important to a business as it encompasses practices and strategies that not only address environmental concerns but also contribute to long-term economic viability and social responsibility. The general objective was to establish factors that influence the sustainability of healthcare enterprises in Nairobi County. The study objectives were to determine how social factors influences the sustainability of healthcare enterprises; to assess how economic factors influence the sustainability of healthcare enterprises; and to examine how environmental factors strategies influence the sustainability of healthcare enterprises in Nairobi County. The study was anchored on the legitimacy theory and institutional theory. The study adopted a mixed methods research design to address various gaps. Past studies about the sustainability of SMEs have been conducted in America, Asia, and Europe, but very few researchers look into the African context. In addition, there was little empirical evidence locally in relation to sustainability strategies among SMEs in Kenya. The target population of the study comprised of all managers and supervisors of MYDAWA Online Pharmacy located in Westside Towers in Nairobi County. The researcher used a census study to include the entire population of 26 respondents. The study used a structured questionnaire and key informant interview guide to collect primary data as per the objectives of the study. The data was analysed using descriptive statistics and inferential statistics. The first objective of the study revealed that healthcare enterprises promote employees’ innovative capacity through trainings and community events geared towards promoting sustainability. The social factors had a positive and statistically significant effect on the sustainability of healthcare enterprises in Nairobi County, Kenya. The second objective revealed that financial resources play a key role in the sustainable implementation of projects. The economic factors had a positive and statistically significant effect on the sustainability of healthcare enterprises. The third objective revealed that healthcare enterprises in Nairobi County provides employees with incentives for being more active in saving energy. The environmental factors had a positive and statistically significant effect on the sustainability of healthcare enterprises. The study concluded that social factors, encompassing community engagement, public perception, and interpersonal relationships, emerged as crucial determinants influencing the overall viability and longevity of healthcare enterprises; economic factors play a pivotal role in shaping the long-term viability of healthcare businesses; and environmental factors such as the regulatory environment, climate conditions, and community dynamics were identified as key contributors to the sustainability of these enterprises. The study recommended that healthcare enterprises in Nairobi County should foster community engagement and collaboration, as strong social ties can contribute to a supportive environment for their sustainability; Nairobi County Government should prioritize the development and enforcement of environmentally friendly practices within the healthcare industry; policymakers and stakeholders should focus on implementing supportive economic policies that foster a conducive business environment for healthcare enterprises, including financial incentives, tax breaks, and streamlined regulatory processes; and scholars and researchers should partner with technology firms, academic institutions, and government bodies to facilitate the integration of innovative solutions into healthcare SME operations. Keywords: Sustainability, human resource capacity, economic factors, social factors, environmental factors, corporate social responsibility, healthcare enterprises