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Browsing BCOM Research Projects by Author "Ludovick, L. M."

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    Effect of artificial intelligence on strategic performance in the banking industry in Kenya
    (Strathmore University, 2025) Ludovick, L. M.
    Artificial intelligence has become one of the most popular technologies in recent years and is being accepted by many organizations. The rapid development of artificial intelligence has also increased its application in the industry. Processes using artificial intelligence can not only increase overall profits but also revolutionize the financial sector. The aim of this study is to determine the level of skill development in the Kenyan banking sector and its effect on performance. The objectives of this study are: The effect of natural language processing technology on the performance of banks in Kenya, the effect of machine learning on the performance of the Kenyan economic furnace, and the effect of robotic automation on the banking sector. This study uses approaches such as AI trust and transparency, AI technology and machine learning to assess how AI impacts business performance. This study uses a variety of methods to examine its effect on skills and entrepreneurship. Studies show that AI increases productivity and customer satisfaction through the use of automation, but AI also faces challenges such as data security issues and reluctance to change. Future studies could investigate the long-term effects and economic impacts of various financial institutions. The findings suggest that banks should invest in AI-based information services, improve data security, and better integrate AI to provide competitive advantage. This study aims to influence public understanding of AI by demonstrating the potential of AI to improve banking services, reduce operating costs and simplify accounting. This study provides insight into the challenges and opportunities in AI implementation by offering recommendations to policymakers, banking leaders and AI developers.