Musoni Microfinance Kenya : IT-enabled business model
Date
2014
Authors
Acosta, Freddie Racosas
Ndonga, Samuel Mwangi
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Group Publishing Limited
Abstract
Musoni Kenya is a Kenyan microfinance institution (MFI) whose idea was conceived in The Netherlands. The Musoni business model is ICT-enabled, 100 percent mobile based, virtually paperless, and runs on an ICT platform housed in Musoni BV in Amsterdam, The Netherlands. It is built on tested mobile technology that allows huge savings on transaction and operating costs. Using mobile payments, clients receive and perform bank operations anytime anywhere. This saves transport costs, transaction time and increases safety as no cash has to be carried around sometimes in dangerous areas. The mobile payments enable clients to make large improvements in loan officer efficiency and makes tracing payments seamless, saving on administration costs. The Musoni branches are also inexpensive as they are only used as the point of contact with customers hence reducing the cost of setting up operations even in remote areas. These efficiencies are passed on to clients in the form of lower interest rates and to stakeholders in the form of good returns on investments. The company aims to use this knowledge, experience and global ICT platform to expand to other countries with a suitable mobile payments environment.
Description
Keywords
Strategy, Innovation, Microfinance, Business model, Kenya, Mobile technologies
Citation
Acosta, F. R., & Ndonga, S. (2014). Musoni Microfinance Kenya: IT-enabled business model. Emerald Emerging Markets Case Studies, 4(1), 1–15. doi:10.1108/eemcs-07-2013-0136