Influence of supply chain management on the performance of distributors of fast-moving consumer goods companies in Kenya: a case of select key distributors
Date
2023
Authors
Rono, C.
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
The main objective of this study was to determine the influence of SCM on the performance of distributors of top FMCGs in Kenya. The study was guided by the following specific objectives: to determine the effect of inventory availability on the performance of FMCG distribution firms in Kenya, to assess the effect of order fulfillment on the performance of FMCG distribution firms in Kenya, to establish the effect of quality management on the performance of FMCG distribution firms in Kenya and to determine the effect of returns management on the performance of FMCG distribution firms in Kenya. This study employed a cross-sectional correlational research design and targeted 67 distributor firms which distribute the products of 4 major FMCG firms in Kenya. The population included the 42 Unilever Kenya distributors, 9 Colgate Palmolive Kenya distributors, 7 Reckitt Benckiser Services Kenya Ltd distributors and 9 L’Oréal Kenya distributors. The data was collected using structured questionnaires. The study managed to collect data from all 63 firms representing 100% response rate. The other four companies which had been included amongst the firms involved during pre-testing the questionnaire were not considered for the purpose of actual data collection. The data was analyzed using SPSS version 25 and the output showed positive coefficients for each independent variable as well as low significant values. This study established that the supply chain management has a strong positive effect on performance of distributor firms.
This study concludes that SCM positively influences distributor firm performance. Also, the study concluded that inventory availability, order fulfilment, quality management and returns management have a significant effect on performance of the distributor firms individually. Based on the findings, the study recommends that producers, distributors and other players in the distribution chain to ensure goods reach the final consumers should work closely to ensure highly functional supply chain.
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Full- text thesis
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Citation
Rono, C. (2023). Influence of supply chain management on the performance of distributors of fast-moving consumer goods companies in Kenya: A case of select key distributors [Strathmore University]. http://hdl.handle.net/11071/13457