Evolution of risk attitudes for different demographic characteristics with variant circumstances

Abstract

This study endeavors to determine how risk attitudes in the context of personal business decisions and financial investing of persons from different age groups, gender and of different initially ascribed risk attitudes evolve with variant circumstances by undertaking an experimental Sports betting questionnaire technique on the local University population. Furthermore, the study seeks to provide an inkling on how the shape of the utility curve of individuals morphs over time with variant circumstances inferring information on how decisions regarding asset allocation for individuals’ portfolios (IPS) based on risk preferences are to be approached by investment managers given certain circumstances.