Sorghum farmers satisfaction with market specification contracts in Western Kenya

Date
2023
Authors
Waititu, H. C.
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Publisher
Strathmore University
Abstract
This research looks into sorghum farmers’ satisfaction with market specification contracts in Western Kenya. The research was guided by three specific objectives which aimed to determine influence of farmer characteristics, perceived pricing, and quality standards on sorghum farmers’ satisfaction with market-specification contracts. A descriptive research design was adopted targeting a population of 7,768 sorghum farmers in Busia and Siaya Counties from which 384 farmers were reached. A simple random sampling procedure was adopted to recruit respondents and a semi-structured questionnaire was administered after confirming its reliability and validity. The data was analysed using descriptive, correlation, and multiple regression analysis methods with findings presented in tables and supported by interpretations. The findings showed age had a negative and significant effect on farmer satisfaction implying that an increase in age resulted in less satisfaction with contract farming. Sorghum farming experience had a positive and significant effect on farmer satisfaction with CF and this was also observed for perceived pricing and quality standards. The study makes the conclusions that age had a negative effect on satisfaction with market-specification contracts while farming experience had a positive effect on farmer satisfaction. Perceived pricing contributed positively to farmers’ satisfaction with contract farming. The research concludes that quality standards specified in farmers’ contracts with East Africa Malting Limited contributed positively to farmer satisfaction with these contracts. Keywords: Contract farming, farmer satisfaction, market-specification contracts
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Citation
Waititu, H. C. (2023). Sorghum farmers satisfaction with market specification contracts in Western Kenya [Strathmore University]. http://hdl.handle.net/11071/13442