Influence of e-recruitment practices on employee retention in multinational corporations in Nairobi County

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dc.contributor.authorTsuma, Polsa
dc.date.accessioned2017-11-16T11:54:51Z
dc.date.available2017-11-16T11:54:51Z
dc.date.issued2017
dc.descriptionThesis submitted in partial fulfillment for the requirements for the Degree of Master of Commerce (MCOM) at Strathmore Universityen_US
dc.description.abstractCompetition for rare talent and high levels of employee turnover over employee retention presents firms with human resource challenges. In order to acquire and retain intelligent capital within a competitive market for competent and skilled candidates, firms need to develop and adopt recruitment practices that favor their employee retention levels. This study‟s purpose was to analyze the relationship between E recruitment practices and employee retention among multinationals in Nairobi County. The objectives that guided the study to determine the nature of this relationship were; to identify E recruitment practices adopted by multinational corporations, to establish the levels of employee retention among multinational corporations and to analyze the influence of E recruitment practices on employee retention in multinational corporations. The study was anchored on the resource based view of the firm (RBV) to explain the value of retaining valuable talent as a source of competitive advantage, the theory of reasoned action (TRA) to explain the decision by human resource managers to adopt E recruitment practices and the unified theory of acceptance and use of technology (UTAUT) to explain adoption and continued use of E recruitment practices. Primary data was collected using questionnaires administered to the human resource managers of the firms under study. The target population was 217 multinational corporations based in Nairobi County. Data was analyzed using descriptive statistics, correlation and multiple regression analysis. Corporate websites, commercial websites and social network sites were the E recruitment practices used to analyze their influence on each employee retention variable which were; self selection, early work adjustment and employee turnover. Results showed that corporate websites were significant in explaining all the employee retention variables. Social network sites were relevant in explaining self selection while commercial websites were not significant in any case. The findings drawn from the study should allow human resource managers to have an understanding of the relationship between E recruitment practices and employee retention and an insight on which practices to focus on to gain competitive advantage.en_US
dc.identifier.urihttp://hdl.handle.net/11071/5589
dc.language.isoenen_US
dc.publisherStrathmore Universityen_US
dc.subjectResource Based Viewen_US
dc.subjectTheory of Reasoned Actionen_US
dc.subjectMultinational Corporationsen_US
dc.subjectUnified Theory of Acceptanceen_US
dc.subjectE recruitmenten_US
dc.titleInfluence of e-recruitment practices on employee retention in multinational corporations in Nairobi Countyen_US
dc.typeThesisen_US
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MCOM Theses and Dissertations (2017)