The Strategic value of business intelligence systems : a case study of GSM companies in Kenya

dc.contributor.advisorAcosta (Dr.), Freddie
dc.creatorNjuru, Julius
dc.date05/13/2013
dc.dateMon, 13 May 2013
dc.dateTue, 14 May 2013 10:40:52
dc.dateTue, 14 May 2013 10:46:29
dc.date.accessioned2015-03-18T11:28:56Z
dc.date.available2015-03-18T11:28:56Z
dc.descriptionPartial fulfillment for award of the degree of Master of Science in Information Technology (MSc.IT)
dc.descriptionThis research is intended to establish why companies especially in Telcom sector have low adoption rates of business intelligence tools already implemented. Telcom industry anywhere in the world is highly dynamic and super competitive. Irnplementation of suitable business inte1ligence and performance management tools can potentially ti1t companies' competitive edge over competitors. However this seems not to be the case as adoption of business intelligence is still very poor. This research has unearthed various barriers to adoption to business intel1igence(BI) and PM(performance management) in GSM companies in Kenya. These barriers are either operational, people and to small extent systems issues. The choice of GSM companies in Kenya was advised by the facts such as , (i) Some of GSM companies have already implemented BI systems, (ii) heterogeneity of various business applications used these companies, (iii) volumes of data generated by numerous processes, (iv) need for predictive analytics by GSM companies to predict trends in the industry and, (v) lack of or insufficient frameworks to fully help adoption BI systems hence increasing strategic value of BI projects. The research revealed an interesting observation that although many managers knew of existence of BI systems at their companies they did not know of its objectives. A1so many managers used very few functionalities of BI (business intelligence) system. This clearly inhibits adoption of BI (business intelligence) and due to this it is very hard to establish strategic value of BI (business intelligence). Although management staff believe the BI(business intelligence) can help in increased profit growth, they never attributed growth of their organization to BI (business intelligence). In this consideration of the outcome, organizations need to balance between the effort of BI (business intelligence) implementation process and stimulating use and adoption of the same. To realize ful1y strategic value of BI(business intel1igence) organization need to invest both during acquisition phase and adoption phase at almost equal measure.
dc.description.abstractThis research is intended to establish why companies especially in Telcom sector have low adoption rates of business intelligence tools already implemented. Telcom industry anywhere in the world is highly dynamic and super competitive. Implementation of suitable business intelligence and performance management tools can potentially tilt companies' competitive edge over competitors. However this seems not to be the case as adoption of business intelligence is still very poor. This research has unearthed various barriers to adoption to business intelligence(BI) and PM(performance management) in GSM companies in Kenya. These barriers are either operational, people and to small extent systems issues. The choice of GSM companies in Kenya was advised by the facts such as , (i) Some of GSM companies have already implemented BI systems, (ii) heterogeneity of various business applications used these companies, (iii) volumes of data generated by numerous processes, (iv) need for predictive analytics by GSM companies to predict trends in the industry and, (v) lack of or insufficient frameworks to fully help adoption BI systems hence increasing strategic value of BI projects. The research revealed an interesting observation that although many managers knew of existence of BI systems at their companies they did not know of its objectives. Also many managers used very few functionalities of BI (business intelligence) system. This clearly inhibits adoption of BI (business intelligence) and due to this it is very hard to establish strategic value of BI (business intelligence). Although management staff believe the BI(business intelligence) can help in increased profit growth, they never attributed growth of their organization to BI (business intelligence). In this consideration of the outcome, organizations need to balance between the effort of BI (business intelligence) implementation process and stimulating use and adoption of the same. To realize fully strategic value of BI(business intelligence) organization need to invest both during acquisition phase and adoption phase at almost equal measure.
dc.formatNumber of Pages: xi, 78p.
dc.identifier.urihttp://hdl.handle.net/11071/3536
dc.languageeng
dc.rightsBy agreeing with and accepting this license, I (the author(s), copyright owner or nominated agent) agree to the conditions, as stated below, for deposit of the item (referred to as .the Work.) in the digital repository maintained by Strathmore University, or any other repository authorized for use by Strathmore University. Non-exclusive Rights Rights granted to the digital repository through this agreement are entirely non-exclusive. I understand that depositing the Work in the repository does not affect my rights to publish the Work elsewhere, either in present or future versions. I agree that Strathmore University may electronically store, copy or translate the Work to any approved medium or format for the purpose of future preservation and accessibility. Strathmore University is not under any obligation to reproduce or display the Work in the same formats or resolutions in which it was originally deposited. SU Digital Repository I understand that work deposited in the digital repository will be accessible to a wide variety of people and institutions, including automated agents and search engines via the World Wide Web. I understand that once the Work is deposited, metadata may be incorporated into public access catalogues. I agree as follows: 1.That I am the author or have the authority of the author/s to make this agreement and do hereby give Strathmore University the right to make the Work available in the way described above. 2.That I have exercised reasonable care to ensure that the Work is original, and to the best of my knowledge, does not breach any laws including those relating to defamation, libel and copyright. 3.That I have, in instances where the intellectual property of other authors or copyright holders is included in the Work, gained explicit permission for the inclusion of that material in the Work, and in the electronic form of the Work as accessed through the open access digital repository, or that I have identified that material for which adequate permission has not been obtained and which will be inaccessible via the digital repository. 4.That Strathmore University does not hold any obligation to take legal action on behalf of the Depositor, or other rights holders, in the event of a breach of intellectual property rights, or any other right, in the material deposited. 5.That if, as a result of my having knowingly or recklessly given a false statement at points 1, 2 or 3 above, the University suffers loss, I will make good that loss and indemnify Strathmore University for all action, suits, proceedings, claims, demands and costs occasioned by the University in consequence of my false statement.
dc.subjectBusiness intelligence
dc.subjectBusiness intelligence--Data processing
dc.subjectApplication software--Development
dc.titleThe Strategic value of business intelligence systems : a case study of GSM companies in Kenya
dc.typeThesis
Files