Effect of organizational culture on performance of printing firms in Nairobi City County, Kenya

Abstract

Understanding the performance of the printing firms in Kenya has been challenging owing to dynamic business environment which calls for examination of organizational culture effect on performance. The general objective entailed determining the effect of organizational culture on performance of printing firms in Nairobi City County, Kenya. The specific objectives were to; determine the effect of customer focus culture, innovative-supportive culture and collaborative culture on the performance of printing firms. The anchoring theory was the Organizational Socialization Theory and Balance score card model. The study adopted positivism research philosophy and descriptive cross-sectional research design. A total of 1,113 licensed printing firms in Nairobi City County formed the study’s target population. The study made use of the judgmental sampling to select the sample size of 294 operations managers. Structured questionnaires was used to collect primary data using drop, fill and pick later approach. The SPSS version 29 was employed in analysing data where descriptive and regression analysis were done. The study found that organizational performance of the printing firms in Kenya is positively influenced by customer focus culture, innovative supportive culture and collaborative culture. The study concluded that customer focus culture should be adopted by printing firms to enable them to improve relationship with customers. It also concluded that innovative supportive culture should be adopted by printing firms as it fosters creativity and innovative. Lastly, the study concluded that printing firms should adopt collaborative culture to enhance teamwork and trust. A recommendation is suggested that printing firms need to empower their employees by developing structures that can aid them to implement customer focus culture, innovative supportive culture and collaborative culture. It also recommended policymakers should ensure that printing firms are supported to develop organizational structures that can support their growth and development. Lastly, it recommended that future researches may be undertaken to establish other factors that affects the performance of printing firms in Kenya.