Effects of business model innovation on competitive advantage of apparel stores in Nairobi County
| dc.contributor.author | Ogombo, Ochiko Rodgers | |
| dc.date.accessioned | 2023-06-02T06:21:00Z | |
| dc.date.available | 2023-06-02T06:21:00Z | |
| dc.date.issued | 2021 | |
| dc.description | A Management research dissertation submitted in partial fulfillment of the requirements in award of the Degree of Master of commerce Strathmore University | |
| dc.description.abstract | Business model innovation lacks clarity on common definition and conceptualization mechanisms among scholars. There is also a dearth of empirical evidence that reveal the effects of business model innovation on competitive advantage of apparel stores in Nairobi County. This study bridged this gap and enriched strategic management literature by providing meaningful insights on the relationship between business model innovation and competitive advantage of apparel stores in Nairobi County. The study was grounded on Resource based view theory which enabled the study to understand how apparel stores adopt and exploit business model innovation as their intangible resource to achieve competitive advantage and Porter's generic strategies which enabled the study to determine the competitive strategies that apparel stores employ to improve their market competitiveness. Positivism research philosophy was adopted to ensure data collected was independent from researcher and reliable to support study findings. Descriptive research design was used to illustrate the unique characteristics of the sampled population. Quota sampling \vas adopted, to classify sample size based on constituency location of the apparel stores while convenient sampling was applied to the identified quotas to determine the study's sample size. Structured questionnaire was used on a sample of 307 apparel stores to collect data which was analyzed using spearman correlation analysis and regression analysis. Descriptive statistics were also used as part of analysis techniques. The study findings established business model innovation positively affected the competitive advantage of apparel stores in Nairobi County. Value creation business model innovation had a positive significant effect on differentiation strategy and insignificant effect on cost leadership competitive strategy. Value proposition business model innovation had a negative effect on cost leadership strategy and positive significant effect on differentiation strategy. Value capture business model innovation had a positive effect on cost leadership strategy and positive effect on differentiation competitive strategy. The study suggested further studies to be done on business model innovation concept li1 relation to other business management disciplines such as organization culture~ organization structure, corporate strategy and leadership. The study adopted convenient sampling technique which presented probability of biasness especially when respondents chose to take part in the sh1dy while others refused to participate. The study data collection process was also affected by COVID-19 pandemic. Collecting data became a challenge as sh1dy respondents were cautious of their health safety. This affected the overall response rate achieved during data collection process. | |
| dc.identifier.uri | http://hdl.handle.net/11071/13253 | |
| dc.language.iso | en | |
| dc.publisher | Strathmore University | |
| dc.title | Effects of business model innovation on competitive advantage of apparel stores in Nairobi County | |
| dc.type | Thesis |