The Effect of financial literacy on investment decisions of university students in Kenya

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dc.contributor.authorManyara, E.
dc.date.accessioned2026-02-05T15:11:19Z
dc.date.available2026-02-05T15:11:19Z
dc.date.issued2020
dc.descriptionFull - text undergraduate research project
dc.description.abstractThe study sought to find the effect of financial literacy on investment decisions of university students in Kenya. This study employed a descriptive design. Google doc questiom1aires were used to collect data from respondents. Data was analyzed along the research questions. Descriptive statistics was used to analyze quantitative data and findings presented using charts and percentages tables using Microsoft excel. On the general usage of money by university students, the study established that most respondents noted that they spend money on food, clothes and entertainment. A higher percentage of those living off campus do not have enough money to last until the end of semester compared to those living on campus. Students living off campus spend more money on items that students on campus do not have to pay for, such as gasoline for commuting. On the extent of financial literacy, it was established that most university students strongly agreed that saving money for investments is important. On the type of investment chosen preferred by university students. Most respondents strongly agreed that they would prefer investing in saving accounts. They are relatively safe way to deposit and invest money as bank accounts are often insured up to a certain amount. There are also different types of accounts to choose from. Checking accounts are those most people are familiar with and are used to handle daily transactions. The study recommends that university management should establish a program designed to enhance student's financial literacy levels. As this will help them strengthen their decision-making on investments. The program should be tailor-made to meet the special needs of individual. There is a need for university students to be financially literate. This will trigger a positive investment decision because if low savings occur, the risk of low investment, which minimizes the possibility of accumulation of capital, is set in the vicious cycle of poverty and unemployment.
dc.identifier.citationManyara, E. (2020). The Effect of financial literacy on investment decisions of university students in Kenya [Strathmore University]. http://hdl.handle.net/11071/16072
dc.identifier.urihttp://hdl.handle.net/11071/16072
dc.language.isoen
dc.publisherStrathmore University
dc.titleThe Effect of financial literacy on investment decisions of university students in Kenya
dc.typeThesis
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