Effect of strategic planning factors on the non-financial performance of non-governmental organizations in Kenya

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dc.contributor.authorThairu, Mercy Wangari
dc.date.accessioned2021-10-13T14:16:08Z
dc.date.available2021-10-13T14:16:08Z
dc.date.issued2020-09
dc.descriptionA Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Masters of Business Administration at Strathmore University Business Schoolen_US
dc.description.abstractDespite the critical role and positive outcomes that strategic planning play on organizational performance, there is a limited examination of strategic planning factors within Kenyan NGOs. The study specifically examined the effect of leadership practices, organization culture, organization structure, and human resource planning on the non-financial performance of NGOs. The study was informed by the strategic choice theory and the institutional theory—the systemic review of the literature allowed for the identification of various research gaps that inform this research. The study was grounded on the positivism research philosophy with a descriptive research design employed in the research. The population consisted of 303 employees working for NGOs operating within Kenya. The final sample consisted of 204 respondents drawn from NGOs working within Nairobi City County. The survey employed semi-structured research questionnaires in the data collection. The research utilized the drop and pick method as well as Google forms in the data collection process. The study utilized quantitative analysis in the review of the collected research data. The study used descriptive analysis, factor analysis, and regression analysis. The study employed content analysis for the qualitative data. The findings were presented using tables and charts. The study achieved a 67% response rate from the sampled research participants. The correlation analysis showed there is a significant and positive effect of leadership practices, organization culture, organization structure, and human resource planning on the non-financial performance of NGOs. The study also established that the external environment had a positive and significant effect on the relationship between strategic planning factors and non-financial performance. The results of the factor analysis showed that all the study variables were adequate for factor analysis to be adopted. The study regression analysis revealed there is a positive and significant relationship between strategic planning factors and non-financial performance. The study concluded that leadership practices had an insignificant positive effect, while organization structure had a negative and significant effect on nonfinancial performance. The research concluded that organizational culture and human resource planning had a positive and significant influence on the non-financial performance of NGOs. The study recommends that organizations should align their internal operations to the external environment to foster effectiveness and efficiency within the firm. The research recommends that NGOs should improve their leadership practices and streamline their organization structures to foster the achievement of organizational outcomes. The study recommends that NGOs should reinforce the shared values, communication, have clearly defined tasks, and enhance teamwork and employee participation, to enhance organizational performance.en_US
dc.identifier.urihttp://hdl.handle.net/11071/12167
dc.language.isoen_USen_US
dc.publisherStrathmore Universityen_US
dc.subjectStrategic planningen_US
dc.subjectFinancial performanceen_US
dc.subjectOrganizational performanceen_US
dc.titleEffect of strategic planning factors on the non-financial performance of non-governmental organizations in Kenyaen_US
dc.typeThesisen_US
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