Effects of mobile phone services on the financial performance of Micro and Small Businesses (MSB's} in Madaraka Ward of Nairobi County
Date
2020
Authors
Oduor, M. O.
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Publisher
Strathmore University
Abstract
Technology has greatly evolved over the years with several innovations being done across the sector with an aim of catering to the general need of the larger population. This development has facilitated the encroachment of mobile services across the globe which has in tum come with its own benefits. As a result, use of mobile has ended up penetrating into every sector worth notably the microfinance sector. Developments have been done to ensure business is enhanced through facilitation of smooth and quick transfer of funds and information among other services. However, Small and micro businesses have been a focus since their need are widely ignored impacting their performance. However, Mobile phone services have had notable impact on the financial performance of these small and micro businesses. This study sought to investigate the Effects of mobile phone services on the financial performance of small and micro businesses in Madaraka ward of Nairobi County. The objectives were to assess the effect of mobile phone money, loan, savings and communication services on the financial performance of Micro and Small business in Madaraka Ward. Besides, it also investigated the challenges faced by mobile money services and how they impact the financial performance of small business. The methodology adopted use of Descriptive research design. The population of the study was 2,367 business within Madaraka ward but a sample of 96 formed the basis of the size to focus on by employing the Random Sampling Method. Data collection was done through survey method by administering questionnaires. Descriptive data analysis techniques were used in the analysis, and they include decoding of data in tables with frequency distribution, percentages, mean and mode. A multiple regression model was used to determine the correlation of the independent variables. The data collected was sampled and analysed used the Statistical Package for Social Sciences (SPSS) version 24 software. Descriptive statistics was employed through means and standard deviations. Further a multiple linear regression analysis was employed and the findings showed that Mobile phone loans and mobile phone savings services had a major significant effect on the financial performance of MSB' s in Madaraka ward. The study further recommended the mobilization of small businesses to adopt and employ Mobile phone use in their operation of their businesses.
Description
Full - text undergraduate research project
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Citation
Oduor, M. O. (2020). Effects of mobile phone services on the financial performance of Micro and Small Businesses (MSB’s} in Madaraka Ward of Nairobi County [Strathmore University]. http://hdl.handle.net/11071/16057