An Analysis of the critical success factors for crowdfunding for SMEs in Kenya

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dc.contributor.authorAli, K.
dc.date.accessioned2026-02-05T13:28:17Z
dc.date.available2026-02-05T13:28:17Z
dc.date.issued2020
dc.descriptionFull - text undergraduate research project
dc.description.abstractSME financing is an important aspect of the economy since SMEs greatly contribute to the GDP of countries in both developing and developed countries. SMEs have various sources of financing their businesses mostly in the form of equity and debt. Crowdfunding is a source of finance for businesses and it can be in the form of equity, debt, reward or donation. The crowdfunding process entails raising finance on the internet by running a crowdfunding campaign. The success of the campaign determines whether a business has access to finance or not. This study, therefore, sought to establish the impact of some of the critical success factors for a crowdfunding campaign to be successful. The researcher used descriptive research design and descriptive analysis to achieve the objective of analyzing what is the impact some of the critical success factors for a crowdfunding campaign for an SMEs. The researcher used primary data to achieve the objective of the study. The sample size for this study was 34 SMEs in Kenya. The study finds that in Kenya the donation model is more successful and that duration has more impact on the success of a crowdfunding campaign since in the case of donation models that were used by the SMEs the campaigns took longer than campaigns in other crowdfunding platforms. The study also finds that geography is no hindrance to the success of a crowdfunding campaign and that it has no significant impact on crowdfunding. This study is of importance to SMEs, policymakers and other academicians as it gives them insights into how geography and duration impact the success of a crowdfunding campaign for businesses. The study will also be of more benefit to SMEs as it will give them ideas of what to take into consideration to make their crowdfunding campaigns a success.
dc.identifier.citationAli, K. (2020). An Analysis of the critical success factors for crowdfunding for SMEs in Kenya [Strathmore University]. http://hdl.handle.net/11071/16070
dc.identifier.urihttp://hdl.handle.net/11071/16070
dc.language.isoen
dc.publisherStrathmore University
dc.titleAn Analysis of the critical success factors for crowdfunding for SMEs in Kenya
dc.typeThesis
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