An Evaluation of factors affecting the performance of mobile lending FinTech companies in Kenya

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dc.contributor.authorWamahiu, J.
dc.date.accessioned2024-10-29T17:36:49Z
dc.date.available2024-10-29T17:36:49Z
dc.date.issued2024
dc.descriptionFull - text thesis
dc.description.abstractThe FinTech sector experienced unprecedented growth over the past decade, marked by escalating investments that underscored its disruptive potential and critical role in reshaping the global financial landscape. This growth was especially significant in Africa, where FinTech acted as a pivotal conduit for the unbanked population, providing innovative alternatives to conventional banking challenges. In Kenya, a key player in the African FinTech arena, mobile lending companies formed an essential segment of this burgeoning industry. This study undertook a detailed examination of the factors influencing the performance of mobile lending FinTech companies in Kenya, motivated by a need to elucidate the complex interplay of internal and external elements that determined their success. The primary aim of this research was to dissect and understand the determinants of performance within this sector, with specific focus on: Assessing the impact of internal operations and strategy factors on the performance of mobile lending FinTech companies in Kenya. Evaluating the influence of regulatory and compliance factors on their performance. Investigating how market presence and outreach affected their performance. The findings of the study revealed that performance was significantly influenced by three principal factor groupings: Regulatory and Compliance, Internal Operations and Strategy, and Market Presence and Outreach. Regulatory and Compliance factors were critical, as they encompassed the challenges and opportunities presented by evolving legal frameworks, which necessitated a delicate balance between fostering innovation and adhering to regulatory mandates. Internal Operations and Strategy factors highlighted the crucial role of effective management practices, ongoing innovation, and strategic alignment in propelling organizational success. Meanwhile, Market Presence and Outreach underscored the importance of robust marketing strategies and active customer engagement in securing a competitive advantage. This research further explored the implications of these findings for FinTech companies, regulatory bodies, and policymakers, offering targeted recommendations to cultivate an environment conducive to the sustainable growth and innovation of the FinTech sector. Future research directions suggested included examining the adoption of emerging technologies, understanding customer behaviors and trust dynamics, and analyzing the nuanced impacts of regulatory changes on innovation. By detailing the dynamic factors that affected mobile lending FinTech companies in Kenya, this study enriched the understanding of the sector’s challenges and opportunities. It provided invaluable insights for stakeholders aiming to navigate the complexities of the digital finance ecosystem, emphasizing the necessity for a strategic, regulatory, and market-focused approach to enhance the performance and innovative capacity of FinTech enterprises.
dc.identifier.citationWamahiu, J. (2024). An Evaluation of factors affecting the performance of mobile lending FinTech companies in Kenya [Strathmore University]. http://hdl.handle.net/11071/15608
dc.identifier.urihttp://hdl.handle.net/11071/15608
dc.language.isoen
dc.publisherStrathmore University
dc.titleAn Evaluation of factors affecting the performance of mobile lending FinTech companies in Kenya
dc.typeThesis
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MBA Theses and Dissertations (2024)