A study of behavioral biases present in sports betting markets

dc.contributor.author	Warari, Jordan Kipkorir
dc.date.accessioned	2017-09-04T09:37:58Z
dc.date.available	2017-09-04T09:37:58Z
dc.date.issued	2017
dc.description	A Research project Submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Science in Financial Economics at Strathmore University	en_US
dc.description.abstract	This study seeks to establish the behavioral biases exhibited by individuals who participate in sports betting. The biases are manifested by how the individuals (bettors) analyze data pertaining the gamble in order to place their bet on the team that they think will win. The study was carried out using a questionnaire which was distributed to bettors which contained a variety of scenarios that were created to capture the behavioral biases. The data is then analyzed using a logit model. The study finds that the three most common biases exhibited by bettors are Representative bias, Anchoring bias and Favorite/Longshot Bias. In terms of gender, it was also established that the Favorite/Longshot Bias was exhibited more frequently amongst males than females, due to the different perception of risk between males and females.	en_US
dc.identifier.uri	http://hdl.handle.net/11071/5377
dc.language.iso	en	en_US
dc.publisher	Strathmore University	en_US
dc.subject	Sports betting	en_US
dc.subject	Behavioral biases	en_US
dc.subject	Logit model	en_US
dc.title	A study of behavioral biases present in sports betting markets	en_US
dc.type	Project	en_US

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