Framework for linking of mobile application innovations to entrepreneurial opportunities in Kenya
Date
2012
Authors
Otieno, Philip Neri
Journal Title
Journal ISSN
Volume Title
Publisher
Strathmore University
Abstract
Mobile application innovation still an untapped entrepreneurial opportunity in Kenya and local
developers are increasingly encouraged to think about accessing global markets by using the
“windows of opportunity” offered by the multinational telecommunication companies. Existing
mobile service business models have concentrated on markets that are more interested in using
the mobile phone as a platform for entertainment such as music, games, movies, and television
The purpose of this research is to establish a link between mobile applications innovation and
entrepreneurial opportunities.As the whole research of mobile application entrepreneurship is
relatively new and the impacts are wide reaching, a model framework of the research was
needed. The aim was to widen the theoretical discussion and theory formulation concerning the
link between mobile application innovation and entrepreneurship opportunities. The purpose was
also to examine the drivers for mobile applications innovations, factors for mobile application
entrepreneurship and the challenges in linking the mobile applications innovations to
entrepreneurship opportunities.
The primary data of the study are interviews of 10 organizations that dealt with mobile
applications development. The research is descriptive in nature as it explains the situation in the
industry as is.
This research widened understanding mobile application entrepreneurship in Kenya. It was found
that market needs was the most important driver for mobile application innovation in Kenya,
while a thorough understanding of the industry was the most important factor for mobile
application entrepreneurship in Kenya.
Description
Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of
Science in Computer-Based Information Systems
Keywords
Mobile Application Innovations, Entreprenuership, Kenya