The Influence of strategic planning practices in crisis management by selected organizations in the service industry in Nairobi County

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dc.contributor.authorKamani, Judith Mukami
dc.date.accessioned2022-02-28T07:06:44Z
dc.date.available2022-02-28T07:06:44Z
dc.date.issued2021
dc.descriptionA Thesis submitted in partial fulfillment of the requirement for the Degree of Master of Commerce at Strathmore Universityen_US
dc.description.abstractStrategic planning practices are management practices which involve the creation of future objectives and identification of programs necessary to achieve the organizations goals and create controls to monitor and implement the company’s strategies. The research focused on the ideal principal that organizations within the service industry in Nairobi should have a blueprint through its strategic plans on how to manage a crisis situation in order to maintain a competitive advantage within the industry. The specific objectives of the study was to establish the influence of personnel training, pre-set guidelines and contingency planning had in crisis management in service organizations in Nairobi. The study utilized the three theories of contingency planning theory, crisis management planning model and business planning theory. Judgmental sampling technique was used to select respondents working in the service industry within the Nairobi county. Data was analyzed using SPSS, descriptive statistics, correlation analysis and regression analysis. The study demonstrated that there is a strong, positive and significant relationship between the independent variables of personnel training, pre- set guidelines and contingency fund and the dependent variable of crisis management. The study concludes that while organizations have identified various internal facets that protect them from the negative effects that comes with crisis situations, companies today still need to take bolder steps in managing their strategic planning practices.en_US
dc.identifier.urihttp://hdl.handle.net/11071/12697
dc.language.isoenen_US
dc.publisherStrathmore Universityen_US
dc.subjectStrategic planning practicesen_US
dc.subjectCrisis managementen_US
dc.subjectService industry_Nairobi Countyen_US
dc.titleThe Influence of strategic planning practices in crisis management by selected organizations in the service industry in Nairobi Countyen_US
dc.typeThesisen_US
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MCOM Theses and Dissertations (2021)